Every October, Tobacco Activism in Pakistan resurfaces with renewed energy. Advocacy groups launch campaigns and repeat familiar slogans about tobacco control. Yet, this predictable pattern raises a question — is the goal genuine reform or simply meeting yearly funding cycles?
Among the noise, one initiative stands apart. Fair Trade in Tobacco has maintained year-round focus on fair taxation and trade transparency. The group highlights how Pakistan’s regulated tobacco sector contributes major revenue to the national economy and supports thousands of jobs. In contrast, illegal operators reportedly evade almost Rs 400 billion in taxes each year. By stressing this imbalance, the initiative brings attention to economic accountability — a topic often ignored in seasonal activism.
Several organisations, including SPARC, SDPI, Blue Veins, Chromatic, the Human Development Foundation, and SPDC, return to the spotlight each October. Their campaigns often focus on higher tobacco taxes, but their absence during the rest of the year raises doubts about long-term commitment. With counterfeit and untaxed products still widespread, and enforcement remaining weak, critics argue that selective Tobacco Activism overlooks real policy gaps.
The same concerns extend to international organisations. Vital Strategies and the Campaign for Tobacco-Free Kids (CTFK) have both faced allegations of unauthorized operations in Pakistan. Reports claim these groups funded local partners and influenced policy without proper government approval. Although the Ministry of Interior ordered their closure, their influence persists through local networks repeating similar talking points.
The core issue lies in the cyclical nature of Tobacco Activism — active when funding peaks, silent once attention fades. Real reform requires consistency beyond slogans and dedication beyond grant timelines. Until advocacy efforts sustain year-round engagement, progress in public health and regulation will remain incomplete.
This article is written by Zara Ahmed, a writer with a deep interest in public health, policy analysis, and tobacco harm reduction.
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