OpenAI has introduced a new feature inside ChatGPT that functions like an in-platform app store. The move could change how users access digital tools. It may also challenge traditional app marketplaces such as the Play Store.
The new feature allows developers to create and publish applications directly within ChatGPT. These apps can be used while chatting, without leaving the platform. OpenAI says the system is designed to make interactions more useful and efficient.
The feature is currently available in beta. This means it is still under testing and development. OpenAI plans to improve it based on feedback from users and developers.
To support app creation, OpenAI has launched a new Apps Software Development Kit, known as the Apps SDK. The SDK offers guides, templates, and tools. These resources help developers build apps more easily and quickly.
Developers can design their apps using the SDK and submit them for approval. The entire process is managed through the OpenAI Developer platform. Developers can also track the review status of their apps from submission to approval.
Once approved, apps will appear inside ChatGPT. This gives developers access to millions of users worldwide. OpenAI has also added an app directory within the ChatGPT tools menu. Users can browse, discover, and try apps directly from the interface.
The system works differently from the Play Store, where users download apps separately. In ChatGPT, apps run within conversations. This allows faster access and smoother user experiences.
OpenAI had earlier shared plans to support third-party plugins and apps. The new app system builds on those plans. Several major platforms have already started integrating their services.
Companies such as Expedia, Spotify, Zillow, and Canva are part of early integrations. Their apps support tasks like travel planning, music streaming, property searches, and graphic design. These examples show how ChatGPT can be used across many industries.
The new app feature could reduce reliance on traditional marketplaces like the Play Store. Instead of downloading apps, users can access tools instantly through chat. This approach may appeal to users seeking simplicity and speed.
OpenAI says the goal is to encourage innovation and creativity. By opening the platform to external developers, the company aims to grow a strong global developer community. It also hopes to improve overall user experience.
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The company believes this system will continue to evolve in the coming year. More apps and features are expected as testing continues. While the Play Store remains dominant, OpenAI’s move signals a new direction in app distribution and usage.
