Google’s search engine is on the brink of a profound transformation, set to take shape by 2025, according to CEO Sundar Pichai. Speaking at the New York Times’ DealBook Summit, Pichai highlighted the critical role artificial intelligence (AI) will play in this evolution. “Search itself will continue to change profoundly in 2025,” Pichai said. “I think you’ll be surprised, even early in [2025], by the newer things search can do compared to where it is today.”
This announcement follows Google’s recent push to integrate AI into its core products, including AI-generated search summaries and an enhanced Lens feature that now supports video-based web searches. Google’s ambitious plans are underscored by the upcoming release of its major update to the Gemini AI model, as it continues to compete with tech giants like Microsoft and OpenAI.
Also Read: Google, Meta Urge Australia to Delay Social Media Bill for Minors
AI as the Driving Force
Pichai emphasized that AI technologies like BERT and MUM have already significantly improved the accuracy and scope of Google’s search results. These AI advancements have transformed search, making it more intuitive and capable of understanding complex queries. Over a billion users already engage with AI features powered by the Gemini model, a testament to the growing importance of AI in Google’s ecosystem.
In a subtle jab at Microsoft, Pichai responded to comments made earlier this year by Microsoft CEO Satya Nadella, who suggested Google was expected to dominate the AI race. Pichai pointed out that Microsoft is reliant on OpenAI models, stating, “I would love to do a side-by-side comparison of Microsoft’s own models and our models. They’re using someone else’s models.”
Balancing AI and Content Creation
A key part of the conversation centered around the balance between fair use of content and compensation for creators in the AI era. Pichai highlighted Google’s licensing agreements with platforms like Reddit, the Associated Press, and The New York Times. He also hinted at the possibility of a future marketplace where content creators could develop material specifically for AI models and receive direct compensation, providing a potential solution to the complex issue of intellectual property in AI.
The Future of Search
Pichai concluded by underscoring the importance of search in a world saturated with content. As AI reshapes the way information is processed and delivered, search engines will become even more valuable in helping users navigate an increasingly complex digital landscape. With Google leading the charge in AI-driven search innovation, profound changes are on the horizon, positioning the company to remain at the forefront of the technological revolution.
