WhatsApp is introducing restrictions on broadcast messages to tackle spam and enhance user experience. Individual users will soon be limited to 30 broadcasts per month, with Meta suggesting status updates or channels as alternatives.
Also Read: WhatsApp to Limit Broadcast Messages to Combat Spam
For business accounts, a 250-message cap will be enforced during testing, after which additional messages will require payment. Meta also plans to introduce scheduling and customization features for businesses.
These changes will roll out in the coming months, alongside a logo update for WhatsApp Business.
