DUBAI – Emirates, the Dubai-based airline, has brought festive cheer this holiday season by turning its A380 into the playful Sleigh380. The airline shared a video on Instagram showing the jet with a glowing red nose, reindeer antlers, and a giant sleigh filled with Christmas gifts trailing behind.
The visuals of the Sleigh380 were so smooth and detailed that some viewers initially suspected the video was AI-generated. Emirates quickly clarified that the festive design was handcrafted in collaboration with their creative partner, 100 Pixels.
The Sleigh380 video has been widely appreciated on social media for spreading holiday joy. Many users commented on how the festive aircraft brightened their feeds and added a touch of lighthearted fun during the Christmas season.
Emirates, the largest airline in the Middle East, operates more than 3,500 flights per week from its hub at Terminal 3 of Dubai International Airport. The airline is also the world’s biggest long-haul carrier, connecting Dubai to hundreds of destinations globally.
The festive makeover of the A380 reflects Emirates’ tradition of engaging with its audience through creative campaigns. The Sleigh380 initiative combines seasonal humor with the airline’s commitment to delivering memorable experiences beyond travel.
Experts say such campaigns help airlines maintain a positive brand image while connecting with a global audience during key festive periods. The success of the Sleigh380 demonstrates the impact of combining innovative visuals with social media engagement.
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Emirates continues to celebrate the holidays with passengers and fans, showing that even large international carriers can embrace playful, seasonal creativity. The Sleigh380 has become a highlight of the airline’s holiday campaign, spreading Christmas cheer worldwide.
