Ranbir Kapoor has finally addressed the curiosity surrounding the name of his lifestyle brand, ARKS. The actor shared a video on ARKS’ official Instagram and YouTube pages, giving fans a behind-the-scenes tour of the brand’s factory.
During the walkthrough, Ranbir Kapoor explained the origin of the brand name. He clarified that ARKS was not inspired by his wife, Alia Bhatt, or their daughter, Raha Kapoor. Fans had speculated about personal references, but the actor put all rumors to rest.
“ARKS just had different meanings to it,” Ranbir Kapoor said.” We started because we wanted to launch sneakers, so it was a Ranbir Kapoor shoe. Over time, we realized it didn’t need a personal meaning; it just felt right.” He added that the logo and name came together naturally, creating a unique identity for the brand.
Ranbir Kapoor also revealed that the manufacturing unit for ARKS previously belonged to his brother-in-law, Bharat Sahni.
Founded by Ranbir Kapoor, ARKS is a premium lifestyle brand that officially launched in February 2025. The brand focuses on sneakers and other lifestyle products, emphasizing quality and style.
Fans can expect more from Ranbir Kapoor beyond ARKS. He is set to appear in two films in 2026: Sanjay Leela Bhansali’s Love and War and Nitesh Tiwari’s Ramayana. Both films are highly anticipated and mark another exciting chapter in his career.
The launch of ARKS reflects Ranbir Kapoor’s interest in fashion and design, expanding his presence beyond Bollywood. By combining creativity and personal vision, he aims to make ARKS a recognizable lifestyle brand both in India and globally. The brand’s first collection has already drawn attention for its modern design and premium appeal.
With ARKS, Ranbir Kapoor continues to explore diverse ventures while maintaining his status as one of Bollywood’s leading actors. Fans and fashion enthusiasts are eagerly following the brand’s journey and its upcoming products.
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