Meta-owned Instagram has introduced a new feature to give users more control over their feed. The update aims to improve how content appears and feels more relevant. It targets users who feel their feed no longer matches their interests.
The new update is now available to all English-speaking users worldwide. It follows several testing phases conducted by the platform. The feature is part of Instagram’s effort to improve transparency in content recommendations.
With this update, users can better manage how the algorithm shapes their feed. The tool allows people to adjust the mix of recommended posts and content from followed accounts. This change gives users more influence over what appears first.
The new control option helps users prioritise preferred content. They can choose to see posts based on interests or recent activity. This moves away from a single automated feed experience.
Users can access the feature through the settings menu. From there, they can explore different feed options. These include discovery-based recommendations and a more chronological feed.
The tool also offers clear feed categories. Users can select “Recommended For You,” “Following,” or “Favourites.” These options allow intentional interaction with the algorithm.
For years, the algorithm has largely decided which posts gain visibility. This update reduces the one-size-fits-all approach. It allows users to shape their feed based on personal preference.
Instagram representatives said the update reflects user and creator feedback. Many users had raised concerns about repetitive or irrelevant content. Creators also asked for fairer visibility within the feed.
Industry experts believe this change reflects wider trends in social media. Users increasingly want clarity over AI-driven recommendations. Greater control is becoming a basic expectation.
The feature is currently rolling out in English-speaking regions. Support for additional languages is planned in future updates. The company has not shared a specific timeline yet.
Early data from testing groups showed positive results. User engagement increased when control options were used. Satisfaction levels also improved during the trial period.
According to analysts, personalised feeds help users stay engaged longer. They also reduce frustration linked to unwanted content. This makes the platform more user-friendly.
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With this update, Instagram continues to refine how content is delivered. The focus remains on balance, transparency, and personal choice. Users now have more say in shaping their social experience.
