The Pakistan Super League (PSL) has recorded a massive 149% rise in its international media rights, highlighting the tournament’s growing global popularity. Officials say this increase reflects confidence in the league’s brand and its status as Pakistan’s premier sports event.
PSL CEO Salman Naseer stated that the rise in international media rights compared with last year shows the world’s faith in the league. He added that the PSL is steadily strengthening its position among the leading cricket competitions globally.
The record growth in media rights comes as excitement builds for PSL 11, which is scheduled to take place from March 26 to May 3. Fans are eager to see new teams, updated player lineups, and exciting on-field action in the upcoming edition.
Adding to the excitement, former Australian captain Tim Paine has been appointed head coach of the PSL’s newest franchise, the Sialkot Stallionz. Paine expressed his enthusiasm about guiding the team in their debut season. In a video message shared on social media, he said it is a great opportunity to contribute to Pakistan’s biggest cricket league.
The addition of Sialkot Stallionz increases competition and brings fresh talent to the PSL. Analysts say that the combination of rising media rights and new team participation demonstrates the league’s commercial and sporting growth.
With increased international coverage and the involvement of high-profile figures like Tim Paine, PSL 11 is expected to reach a larger audience globally. Fans can also expect innovative broadcasts, engaging content, and enhanced viewing experiences.
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Overall, the PSL continues to cement its reputation as a major cricketing event. Its growing media value, expanding fan base, and inclusion of international talent highlight Pakistan’s position on the global sports map.
