Huawei’s New Osta Smartphone Brand Launches November 20

Chinese technology company Huawei has confirmed that it will officially introduce its new smartphone sub-brand on November 20, 2026.

The announcement follows several weeks of leaks and reports about the upcoming smartphone lineup.

The new brand is expected to be called Xingmang in China and Osta in international markets.

According to reports, the company is preparing at least two smartphones under the new branding.

These devices are expected to include the Osta O1 Pro and the standard Osta O1.

However, the company has not officially confirmed the complete lineup or detailed specifications.

Huawei Consumer Business Group head Richard Yu recently provided an indirect confirmation of the Osta O1 Pro.

He published a post on the Chinese social media platform Weibo using a device identified as the Osta O1 Pro.

The post strengthened earlier reports about the smartphone’s name and upcoming launch.

The company has confirmed November 20 as the official unveiling date for its new smartphone brand.

However, it remains unclear whether both reported smartphones will be introduced during the same event.

More information about the brand’s positioning and product lineup is expected during the announcement.

Previous leaks suggest the Osta O1 Pro will feature a 6.39-inch LTPS OLED display.

The screen is expected to offer 1.5K resolution and an unusual 16:9.5 aspect ratio.

This design could provide a wider viewing experience compared with conventional smartphones.

Reports suggest the display proportions may resemble those of Huawei’s Pura X View.

However, the two devices are expected to have slightly different screen dimensions and aspect ratios.

Unlike Huawei’s foldable smartphones, the Osta O1 Pro will reportedly feature a traditional, non-folding design.

A recently leaked image also suggests that the smartphone could arrive in three different colours.

The company has not officially confirmed the device’s appearance or available colour options.

The upcoming Osta O1 Pro is expected to offer several memory and storage configurations.

According to leaks, the smartphone could launch in four variants.

The reported configurations include:

These options suggest that the device could target users seeking higher memory and storage capacities.

However, important technical details remain unavailable.

The company has not revealed the processor, camera specifications, battery capacity, or charging capabilities.

Official pricing information has also not been announced.

Alongside the Pro model, Huawei is reportedly developing another smartphone called the Osta O1.

The standard model could be introduced alongside the Osta O1 Pro.

However, leaks have provided limited information about its specifications and design.

Details regarding its display, processor, camera system, and battery remain unknown.

The company has also not confirmed whether both devices will become available simultaneously.

Huawei has scheduled the official introduction of its new smartphone sub-brand for November 20, 2026.

The announcement is expected to provide more information about the Osta brand and its first smartphones.

However, the company has not confirmed when the devices will become available for purchase.

There is also no official information about international availability or a possible launch in Pakistan.

Pricing details and regional release plans are expected to become clearer following the unveiling.

For now, most specifications remain based on leaks rather than official announcements.

In other news read more about Huawei Pura X2 Foldable Smartphone Launching in March

Consumers will need to wait until November 20 for confirmed details about the upcoming smartphones.