TikTok, owned by ByteDance, is looking to boost its messaging capabilities, as evident from recent job listings.
ByteDance has created a “TikTok Social” team and is actively recruiting for various positions within it, indicating a focused effort to improve TikTok’s messaging features.
Although TikTok is primarily known for its short-form video content, the company seems determined to expand its messaging capabilities. The job listings, while not revealing explicit product plans, suggest a focus on enhancing TikTok’s messaging experience.
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One listing mentions the team’s mission to facilitate meaningful user connections through TikTok’s messaging experience. Another listing emphasizes collaboration with international teams to develop a unique TikTok social solution, including messaging features.
While TikTok’s core focus remains entertainment, these job listings suggest a broader strategy to compete with messaging apps offered by rivals. TikTok appears to be exploring ways to incorporate messaging features into its platform to engage users more deeply.
As TikTok continues to evolve, it may introduce new messaging functionalities to complement its popular short-form video content.
