The fashion industry in Pakistan offers a perfect blend of tradition and modernity, catering to a wide range of fashion tastes. Whether you’re hunting for chic casual wear, luxurious formals, or seasonal must-haves, these 20 top female clothing brands have got you covered.
This blog gives you a detailed guide to the most popular brands, along with quick-reference tables for easy access to their Instagram handles and official websites.
Table of Contents
Pakistani Clothing
Pakistani fashion offers a perfect mix of traditional and modern elements, giving women the flexibility to experiment with their looks. Here are some tips on how to style Pakistani outfits for various occasions, ensuring you look elegant and fashion-forward:
Casual Everyday Wear
- Kurtis with Jeans or Trousers: Pair a printed kurti from brands like Limelight or Zellbury with skinny jeans or cigarette pants for a comfortable yet stylish everyday look.
- Minimal Jewelry: Keep it simple with small studs or hoop earrings.
- Flat Shoes or Sneakers: Opt for pumps or white sneakers for a trendy, relaxed vibe.
Festive and Semi-Formal Styling
- Statement Dupattas: Elevate a plain outfit by draping an embellished or brightly printed dupatta from brands like Khaadi or Generation.
- Mix and Match Separates: Try combining pants, tunics, and capes from different collections (like Sana Safinaz and Ethnic) to create fusion looks.
- Heels and Clutches: Complete your outfit with block heels and an elegant clutch to enhance your semi-formal look.
Formal and Wedding Wear
- Luxury Fabrics and Jewelry: Pair luxurious ensembles from Maria B. or Zainab Chottani with gold jewelry and bangles for weddings or formal events.
- Embroidered Shawls or Velvet Capes: Layer an embroidered shawl from Bareeze or Sapphire over your formal outfit for extra elegance during winter weddings.
- Traditional Footwear: Khussas or embellished sandals are perfect for completing ethnic formal looks.
Contemporary Fusion Looks
- Western Tops with Eastern Flair: Pair trendy tops from Outfitters or Lulusar with culottes or wide-leg trousers for an edgy, fusion look.
- Minimal Makeup and Accessories: Stick to soft makeup tones and use subtle accessories to maintain a chic, understated style.
Accessorizing Tips
- Play with Scarves: Use scarves and stoles from Bonanza Satrangi or Gul Ahmed to add a pop of color to plain outfits.
- Layering Jewelry: Don’t shy away from mixing traditional jewelry with modern outfits for a unique style statement.
Pakistani fashion allows you to blend tradition with modern trends, making it easy to experiment with your personal style. Whether you prefer a laid-back look or are dressing up for an event, these tips will help you create outfits that are both fashionable and functional.
Top Female Clothing Brands in Pakistan
| # | Brand Name | Price Range (PKR) | Website |
| 1 | Khaadi | 2,000 – 15,000 | khaadi.com |
| 2 | Sana Safinaz | 3,500 – 30,000 | sanasafinazofficial.com |
| 3 | Limelight | 1,500 – 10,000 | limelight.pk |
| 4 | Generation | 2,000 – 12,000 | generation.com.pk |
| 5 | Sapphire | 2,500 – 20,000 | sapphireonline.pk |
| 6 | Maria B. | 3,000 – 50,000 | mariab.pk |
| 7 | Ethnic by Outfitters | 2,000 – 15,000 | ethnic.pk |
| 8 | Alkaram Studio | 2,500 – 18,000 | alkaramstudio.com |
| 9 | Nishat Linen | 2,000 – 15,000 | nishatlinen.com |
| 10 | Hustle N Holla | 1,500 – 5,000 | hustlenholla.com |
| 11 | Beechtree | 2,000 – 12,000 | beechtree.pk |
| 12 | Bareeze | 5,000 – 30,000 | bareeze.com |
| 13 | Outfitters | 1,500 – 8,000 | outfitters.com.pk |
| 14 | Zellbury | 1,500 – 8,000 | zellbury.com |
| 15 | Gul Ahmed | 2,000 – 15,000 | gulahmedshop.com |
| 16 | Bonanza Satrangi | 1,500 – 10,000 | bonanzasatrangi.com |
| 17 | Lulusar | 3,000 – 12,000 | lulusar.com |
| 18 | Zeen Woman | 2,000 – 15,000 | zeenwoman.com |
| 19 | Ego | 2,000 – 8,000 | wearego.com |
| 20 | Kayseria | 2,500 – 20,000 | kayseria.com |
1. Khaadi
Khaadi is a household name in Pakistan, known for preserving traditional craftsmanship through its signature handwoven fabrics. Their collections offer an elegant mix of eastern wear, fusion pieces, and home textiles. Whether it’s printed lawn suits, pret wear, or cozy winter shawls, Khaadi ensures that every season comes with a burst of color and creativity.
| Brand | Price Range (PKR) | Website | |
| Khaadi | 2,000 – 15,000 | @khaadi | khaadi.com |
2. Sana Safinaz
Sana Safinaz is synonymous with elegance and high-end fashion. Whether it’s luxury lawn collections, bridals, or party wear, their outfits always reflect opulence through rich fabrics and exquisite embroidery. This brand is the epitome of sophistication, perfect for weddings and festive occasions.
| Brand | Price Range (PKR) | Website | |
| Sana Safinaz | 3,500 – 30,000 | @sanasafinaz | sanasafinazofficial.com |
3. Limelight
Limelight strikes the right balance between affordability and style. With a vast range of casual, pret, and formal collections, this brand provides fashion to women of all ages. Their trendy tops, kurtis, and festive collections are ideal for everyday wear as well as special occasions.
| Brand | Price Range (PKR) | Website | |
| Limelight | 1,500 – 10,000 | @limelight.pret | limelight.pk |
4. Generation
Generation has earned a reputation for promoting cultural heritage through fashion. Their designs reflect a bohemian vibe with intricate prints, hand-embroidered pieces, and bold cuts. This brand focuses on inclusivity, offering a variety of options for women of all shapes and sizes.
| Brand | Price Range (PKR) | Website | |
| Generation | 2,000 – 12,000 | @generationpk | generation.com.pk |
5. Sapphire
Sapphire combines premium fabric with vibrant prints, making it a favorite for seasonal wardrobes. Their lawn and pret collections are perfect for summer, while their luxurious velvet outfits are ideal for winter festivities. Sapphire also offers accessories to complete your look.
| Brand | Price Range (PKR) | Website | |
| Sapphire | 2,500 – 20,000 | @sapphirepakistan | sapphireonline.pk |
6. Maria B.
Maria B. is one of the most sought-after brands for formal and bridal wear. Known for their luxurious fabrics and intricate detailing, Maria B.’s collections offer everything from embroidered unstitched suits to fashionable ready-to-wear outfits.
| Brand | Price Range (PKR) | Website | |
| Maria B. | 3,000 – 50,000 | @mariabofficial | mariab.pk |
7. Ethnic by Outfitters
Ethnic by Outfitters is known for blending modern styles with cultural aesthetics. Their collections range from casual pret to festive wear, with eye-catching patterns, fashionable cuts, and comfortable fabrics. Ethnic is popular among young women looking for stylish yet practical outfits.
8. Alkaram Studio
Alkaram Studio offers a diverse range of clothing, from lawn collections to luxurious pret wear. Their designs often feature bold prints and intricate embroidery, perfect for festive gatherings or casual meetups.
| Brand | Price Range (PKR) | Website | |
| Alkaram | 2,500 – 18,000 | @alkaramstudio | alkaramstudio.com |
9. Nishat Linen
Nishat Linen specializes in creating easy-to-carry, stylish outfits with a focus on comfort. Their fabric quality is unmatched, offering vibrant prints and designs that are great for everyday wear and semi-formal events.
| Brand | Price Range (PKR) | Website | |
| Nishat | 2,000 – 15,000 | @nishatlinen | nishatlinen.com |
10. Hustle N Holla
Hustle N Holla brings modern, street-style fashion to young women looking for affordable yet stylish outfits. From fashionable tops to chic dresses, this brand offers everyday essentials with a touch of glam, ideal for casual outings and weekend brunches.
| Brand | Price Range (PKR) | Website | |
| Hustle N Holla | 1,500 – 5,000 | @hustlenholla | hustlenholla.com |
11. Beechtree
Beechtree is known for fashionable, playful designs, perfect for young women who love vibrant colors and minimalistic prints. Their pret collections, seasonal outfits, and accessories are both affordable and fashionable, ideal for college students and working women who prefer effortless styling.
| Brand | Price Range (PKR) | Website | |
| Beechtree | 2,000 – 12,000 | @beechtreepk | beechtree.pk |
12. Bareeze
Bareeze stands out for its premium embroidered fabrics and luxurious formal wear. Known for traditional aesthetics and intricate handwork, Bareeze’s unstitched collections and festive outfits are the first choice for weddings and family gatherings. Their outfits exude elegance, making them a timeless wardrobe essential.
| Brand | Price Range (PKR) | Website | |
| Bareeze | 5,000 – 30,000 | @bareezeofficial | bareeze.com |
13. Outfitters
Outfitters caters to a modern audience with western-inspired fashion that’s both fashionable and functional. Their women’s line includes casual tops, denims, sweatshirts, and accessories. Outfitters is a popular choice for fashion-forward young women who want stylish everyday outfits.
| Brand | Price Range (PKR) | Website | |
| Outfitters | 1,500 – 8,000 | @outfitters_pk | outfitters.com.pk |
14. Zellbury
Zellbury is a go-to brand for women seeking affordable fashion without compromising on style. Their collections cover everything from casual pret to festive outfits. Zellbury’s versatile designs and reasonable prices make it a popular option for both seasonal shopping and everyday wear.
| Brand | Price Range (PKR) | Website | |
| Zellbury | 1,500 – 8,000 | @zellbury | zellbury.com |
15. Gul Ahmed
Gul Ahmed has been a pioneer in Pakistan’s textile industry, offering premium lawn and formal collections for decades. Their vibrant unstitched fabrics, along with ready-to-wear outfits, are beloved by women of all ages. Known for quality craftsmanship, Gul Ahmed’s outfits are perfect for both casual and semi-formal occasions.
| Brand | Price Range (PKR) | Website | |
| Gul Ahmed | 2,000 – 15,000 | @gulahmedfashion | gulahmedshop.com |
16. Bonanza Satrangi
Bonanza Satrangi offers colorful collections that cater to women who enjoy mixing traditional styles with modern cuts. Known for their lawn suits, unstitched fabrics, and ready-to-wear options, this brand provides versatility throughout the year. It’s an excellent choice for affordable festive wear.
| Brand | Price Range (PKR) | Website | |
| Bonanza Satrangi | 1,500 – 10,000 | @bonanzasatrangi | bonanza.com |
17. Lulusar
Lulusar stands out for its fusion wear, focusing on contemporary cuts and bold patterns. This brand is perfect for women who want a modern twist in their everyday outfits. Known for high-quality fabrics and unique designs, Lulusar appeals to a confident, urban clientele.
| Brand | Price Range (PKR) | Website | |
| Lulusar | 3,000 – 12,000 | @lulusar | lulusar.com |
18. Zeen Woman
Zeen Woman offers a wide variety of fashionable pret, unstitched, and semi-formal outfits. With chic-patterns and elegant embroidery, Zeen’s collections appeal to women who appreciate a touch of luxury in their wardrobe without overspending.
| Brand | Price Range (PKR) | Website | |
| Zeen Woman | 2,000 – 15,000 | @zeenwoman | zeenwoman.com |
19. Ego
Ego caters to women who love minimalist fashion with a twist. Their pret wear is known for its clean cuts, soft fabrics, and fashionable details. Perfect for workwear or casual outings, Ego’s outfits are both comfortable and stylish.
| Brand | Price Range (PKR) | Website | |
| Ego | 2,000 – 8,000 | @wear.ego | wearego.com |
20. Kayseria
Kayseria is celebrated for its exquisite craftsmanship and focus on cultural heritage. Known for elegant prints, intricate embroideries, and premium fabrics, their unstitched collections and festive wear are perfect for traditional events.
| Brand | Price Range (PKR) | Website | |
| Kayseria | 2,500 – 20,000 | @kayseriapk | kayseria.com |
Honorable Mentions Among Top Clothing Brands in Pakistan
While the list above covers the top 20 brands, several other noteworthy names contribute significantly to Pakistan’s vibrant fashion landscape. Here are some honorable mentions that are also worth exploring:
- So Kamal – Known for trendy-pret and affordable unstitched collections.
- J. (Junaid Jamshed) – Offers both eastern wear and perfumes, with a wide range of festive collections.
- Ethnic Lawn by Shariq – A seasonal favorite for vibrant and elegant lawn outfits.
- Threads & Motifs – Popular for high-quality embroidered formal and semi-formal wear.
- Ansab Jahangir – A rising name in luxury-pret and bridal wear.
- Agha Noor – Specializes in minimalistic yet elegant-pret collections.
- Zainab Chottani – Known for luxurious bridal and formal collections.
- Mahgul – Offers high-end, contemporary outfits for fashion-forward individuals.
These brands may not have made the primary list, but they play an essential role in shaping the Pakistani fashion scene with their unique offerings.
Frequently Asked Questions (FAQs)
Can these Pakistani Clothing brands accommodate different body types?
Absolutely! Many of these brands focus on inclusivity, offering a range of sizes and styles to cater to diverse body shapes.
Is online shopping available for these brands in 2024?
Most of these brands have official websites where customers can browse collections and make purchases online, providing convenience and a wider selection.
How can one style outfits from these brands for different events?
For casual gatherings, pairing printed tops with jeans works well. For formal occasions, choosing luxurious fabrics with elegant accessories can elevate the look. Tips for styling can help achieve the desired appearance effortlessly.
Are there any budget-friendly options among these brands?
Yes, many brands offer stylish choices at affordable prices, making it accessible for everyone to update their wardrobe without overspending.
What types of garments can one find from these featured brands?
These brands provide a variety of options, including casual outfits, formal wear, festive attire, and contemporary styles. Women can explore different styles suitable for various occasions.
What should one consider when selecting Pakistani Women outfits from these brands?
It’s important to consider the occasion, personal style preferences, and comfort. Fabrics and fit are also key factors to ensure the best experience while wearing the garments.
Are there seasonal collections offered by these brands?
Many of these brands release seasonal collections, allowing shoppers to find fasionable options that align with current fashion trends.
How can accessories enhance outfits from these brands?
Adding the right accessories can elevate any outfit. Minimalist jewelry, stylish bags, and footwear can complement the look and make it more polished.
Do these brands emphasize sustainable practices?
While not all brands focus on sustainability, some are increasingly aware of their environmental impact and are beginning to incorporate eco-friendly practices in their production processes.
Where can one find reviews or testimonials about these brands?
Customers often share their experiences on social media platforms and fashion forums. Checking Instagram or other review sites can provide insights into the quality and style of the products.
