YouTube has rolled out its eagerly awaited ‘End-of-Year List 2024,’ spotlighting the most-watched videos and creators in Pakistan.
This annual event provides a captivating glimpse into the nation’s entertainment preferences and creative trends, with local dramas, thrilling films, and a diverse mix of music taking center stage this year.
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The list includes categories such as Top Trending Videos, Top Music Videos, and Top Creators, showcasing the international appeal of Pakistani content. Notably, 65% of watch time for local videos came from global audiences, cementing the worldwide influence of Pakistani creators.
Dramas Lead Trending Videos
Pakistan’s passion for storytelling shone through the Top Trending Videos, with dramas dominating the charts. Ishq Murshid (Episode 20), Jaan Nisar (Episode 1), and Kabhi Main Kabhi Tum (Episode 1) secured the top three spots, celebrated for their gripping narratives and cultural resonance.
South Indian blockbusters, including Tiger Nageswara Rao and SKANDA, also garnered immense popularity among Pakistani viewers, reflecting the growing appeal of action-packed films in the local market.
Top 5 Trending Videos in Pakistan (2024):
- Ishq Murshid — Episode 20
- Jaan Nisar — Episode 1
- Kabhi Main Kabhi Tum — Episode 1
- Tiger Nageswara Rao (Full Movie)
- Akhara — Episode 1
Music Videos Celebrate Diversity
The Top Music Videos category showcased an eclectic mix of local hits and Bollywood chart-toppers. Songs like 90-90 Nabbe Nabbe by Gippy Grewal and Jasmine Sandlas, Aaj Ki Raat from the Bollywood movie Stree 2, and Balo Batiyan by Ali Zafar and Atta Ullah Khan Esakhelvi dominated the list. This blend of Punjabi beats, soulful melodies, and Bollywood anthems highlighted the universal appeal of music.
Top 5 Music Videos in Pakistan (2024):
- 90-90 Nabbe Nabbe — Gippy Grewal
- Aaj Ki Raat — Stree 2
- Balo Batiyan — Ali Zafar & Atta Ullah Khan Esakhelvi
- Tauba Tauba — Bad Newz
- Teri Baaton Mein — Shahid Kapoor & Kriti Sanon
Creators Shine Bright
The Top Creators list celebrated a wide range of talents, from family vloggers to educators. Channels like Rajab’s Family, Anaya Eshaal Family, and Arshad Reels captivated millions with their relatable and inspiring content.
This year saw a 25% increase in creators earning over Rs. 10 million annually, underlining the platform’s role in empowering creators to reach audiences, build communities, and achieve financial success.
Top 5 Creators in Pakistan (2024):
- Rajab’s Family
- Anaya Eshaal Family
- Arshad Reels
- UR Cristiano
- Ducky Bhai
Speaking about the list, Farhan Qureshi, Google’s Country Director for Pakistan, expressed excitement about the potential of AI in enhancing content creation and deepening viewer connections. He emphasized the talent and passion of Pakistani creators, envisioning a bright future for digital entertainment.
This year also saw a remarkable 60% increase in local content uploads compared to 2023, highlighting Pakistan’s growing digital presence. Platforms like YouTube continue to empower creative talents, enabling them to transform their passions into global success stories.
