Justin Bieber opened up about the inspiration behind his new fashion brand Skylrk, calling it a product of love and meaningful relationships.
The pop star shared his thoughts in an Instagram post on September 3, shortly after Skylrk’s first footwear collection sold out within 24 hours of release.
“I would love to say @skylrk is a result of all of our hard work and intentionality,” Bieber wrote. “But if I’m honest, I think this company is just a reflection of my intimate relationships.”
Justin Bieber explained that his personal connections inspired the spirit of Skylrk. He highlighted how understanding and sensitivity shaped the values of his brand.
“People love to separate work life and love life. I believe there’s one life, and it’s a love life,” he added.
According to Bieber, Skylrk is built on respect, honor, and authenticity, rather than transactional exchanges. “This company is built out of love, connection, honor and respect. Cultivating intimate relationships,” he shared.
The Grammy winner, who has previously ventured into fashion collaborations, has described Skylrk as a deeply personal project. He stressed that the brand reflects not only his artistic vision but also the strength of his relationships.
Skylrk’s debut drop sold out quickly, showcasing the strong demand for Justin Bieber’s creative ventures beyond music. His heartfelt message also suggests that Skylrk is more than just a business, but a reflection of his personal journey.
Fans praised Bieber’s honesty and noted that his commitment to values like connection and authenticity made Skylrk stand out in the competitive fashion world.
With Skylrk off to a strong start, Justin Bieber seems ready to expand his influence in fashion while staying true to his message of love and unity.
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