LAHORE – Wego, the leading travel app and online marketplace in the Middle East and North Africa, has announced its expansion into Pakistan. The move comes as the country’s travel industry experiences steady growth, driven by rising demand for both domestic and international trips.
Wego aims to make travel planning easier for Pakistani users by offering localized services, including payments in Pakistani rupees (PKR). This eliminates exchange rate fluctuations and hidden charges, giving travelers more transparent booking options. The platform has also partnered with leading local airlines such as AirBlue, AirSial, Fly Jinnah, PIA, and Serene Air, in addition to thousands of global carriers and hotel partners.
Through these partnerships, Wego ensures travelers can access a wide variety of affordable and premium services. The platform also provides exclusive deals designed to reflect Pakistani preferences, seasonal travel patterns, and popular destinations. To support travelers further, a dedicated Pakistan-based customer service line will operate 24/7.
Dean Wicks, Chief Flights Officer at Wego, said Pakistan’s youthful population and rising demand make it a key growth market. He highlighted the opening of Wego’s first consumer-direct outlet in Lahore, aimed at offering added convenience and customer support.
Ross Veitch, CEO and Co-founder of Wego, noted that the company has operated a research and development center in Lahore for years. He added that Pakistan is becoming a major market for Wego, with strong potential to expand through partnerships with local airlines, hotels, and travel providers.
The expansion comes at a time when Pakistan’s aviation sector is strengthening. New international connections have been added in cities including Islamabad, Lahore, and Sialkot, while European and Gulf routes are also increasing.
With localized services, expanded partnerships, and exclusive offers, Wego is positioning itself as a preferred travel partner for Pakistani users, helping them access smarter and more personalized travel experiences.
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