Outdoor clothing brand Arc’teryx has apologised after a fireworks display in Tibet caused widespread criticism. The show, staged in the Himalayan region, sparked concern over its potential damage to the fragile environment.
The September 19 event featured fireworks erupting across the mountain foothills in patterns designed to resemble a dragon. The visual spectacle was created by Chinese artist Cai Guo-Qiang, known for his large-scale pyrotechnic works. However, the display quickly triggered backlash from environmentalists and social media users.
Chinese officials have since launched an investigation into the incident. Critics argue that staging such a performance in a sensitive ecological zone was irresponsible. Many highlighted that the Himalayas, already under pressure from climate change, cannot withstand further human disruption.
In its apology, Arc’teryx said the event was meant to celebrate culture and creativity but admitted it had failed to consider the environmental impact. The brand stressed that it respects the natural world and vowed to review its processes to avoid similar mistakes in the future.
The controversy comes as global awareness of environmental responsibility continues to grow. Companies, especially those in the outdoor industry, face increasing pressure to demonstrate sustainability. By organising a fireworks display in the Himalayas, Arc’teryx found itself accused of hypocrisy, given its image as a nature-focused brand.
Experts also warned that fireworks release harmful chemicals and debris, which can pollute water sources and soil. In regions like Tibet, where biodiversity is already under threat, the risks are even greater. Local communities expressed frustration that such a performance had been staged without considering long-term consequences.
This incident has also drawn comparisons to other crises in Asia linked to environmental stress. For example, the Philippines recently faced Super Typhoon Ragasa, which forced thousands to evacuate. Climate scientists note that extreme weather events, alongside human activities like the fireworks display, highlight the urgent need for stronger environmental protection.
Arc’teryx is now working with authorities and environmental groups to address concerns. The company stated that its future campaigns will focus on sustainability and community values rather than high-impact spectacles. Whether this apology will repair its reputation remains uncertain, but it has served as a warning for global brands operating in sensitive regions.
The Arc’teryx fireworks controversy underscores the importance of balancing cultural expression with environmental responsibility. As the Himalayas remain one of the world’s
