Virat Kohli has once again emerged as India’s top celebrity brand 2025, holding the number one position for the third year in a row. According to Kroll’s latest celebrity brand valuation report, the cricket star’s brand value stands at $231.1 million. His consistent popularity, wide endorsements, and massive social media following have kept him ahead of Bollywood’s biggest names.
Actor Ranveer Singh secured second place with a valuation of $170.7 million, despite a slight dip from last year. Meanwhile, Shah Rukh Khan retained the third spot with $145.7 million, marking a 21% rise in his brand value, thanks to his strong return to the big screen.
Alia Bhatt climbed to the fourth position with $116.4 million, continuing her steady growth in endorsements and international collaborations.
In a surprising twist, cricket legend Sachin Tendulkar re-entered the top five with $112.2 million, powered by renewed advertising deals and brand associations.
The rest of the top 10 list featured familiar names. Akshay Kumar stood at sixth with $108 million. Deepika Padukone and MS Dhoni shared the seventh position, each valued at $102.9 million. Hrithik Roshan rose to ninth place with $92.2 million, while Amitabh Bachchan closed the top 10 at $83.7 million.
Kroll’s report also highlighted that the combined brand value of India’s top 25 celebrities crossed the $2 billion mark in 2024, reflecting the growing influence of entertainment and sports icons. These figures underline how both film stars and athletes are shaping India’s advertising and endorsement market.
The rankings show a balanced mix of long-standing legends and rising stars, proving that both Bollywood and cricket continue to dominate the country’s cultural and commercial landscape.
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