Pakistan’s hospitality and tourism sector is undergoing a major transformation. From the snow-capped peaks of the north to the historic and coastal landmarks of the south, the country offers diverse attractions for travelers.
On World Tourism Day, observed under the theme “Tourism and Sustainable Transformation,” industry leaders highlighted the importance of inclusive growth and environmental protection. Sustainability has become essential for the future of global tourism.
Under the PC Hospitality Division of Hashoo Group, Pearl-Continental Hotels are embedding sustainability across operations. Initiatives include Net-Zero programs, large-scale tree plantations at resorts, and responsible energy and water management. The group also focuses on waste reduction and supports local producers through responsible sourcing. A partnership with the Capital Development Authority in Islamabad further reflects its environmental commitment.
At the heart of Hashoo Group’s vision are People, Planet, and Prosperity. Through the Hashoo Foundation, the group has pioneered inclusive approaches to strengthen Pakistan’s tourism sector. More than one million individuals have been trained in hospitality, culinary arts, tour guiding, and management. Many have found placements in leading hotels and tourism ventures.
The foundation also promotes entrepreneurship by supporting eco-tourism startups in Gilgit-Baltistan and Khyber Pakhtunkhwa. Green skills programs and agribusiness ventures in Sindh and GB empower local communities to embrace environmentally conscious practices while boosting income opportunities.
These efforts showcase how tourism, when transformed responsibly, can uplift communities and preserve fragile ecosystems. The focus is not just on boosting travel but also on ensuring long-term sustainability and prosperity for future generations.
On this World Tourism Day, Hashoo Group reaffirmed its pledge to lead by example. With Pakistan’s natural beauty, cultural heritage, and warm hospitality, the sector holds immense potential to inspire discovery, foster innovation, and promote sustainable development.
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