Miracle Saltworks Collective Inc., based in the United States, intends to invest roughly $200 million in curating, processing, selling, and importing Pink Himalayan Salt from Pakistan.
According to a press release released by the Press Information Department, officials of the corporation met with Pakistan’s Ambassador to the United States, Masood Khan, in Washington and discussed their plans.
The investment would go towards feasibility studies, reserve reports, upgrading mining techniques and processes, building a world-class processing and packaging plant, and community development programmes.
During a briefing by the top leadership of Miracle Saltworks Collective Inc. (MSCI), it was revealed that Pakistan, which has a geographical monopoly on the resource, has vast amounts of Pink Salt with a potential annual revenue of $12 billion.
According to estimates, the country has roughly 22.22 billion tonnes of the natural resource, which is primarily concentrated in the Salt Range areas of Kala Bagh, Warcha, Khewra, and Bahadur Khel, and has the ability to kick-start significant economic activity.
MSCI President Ahmed N. Khan stated that a multi-pronged strategy based on public-private partnerships and a clearly defined policy was being developed to assist the government in regulating and encouraging the private sector to take the lead in maximising existing potential. It was revealed that the corporation was forming a partnership with Pakistan Mineral Development Corporation.
The company intends to improve global market awareness and achieve 10 million tonnes of verified extraction by 2030. To meet worldwide demand for Pakistani products, two world-class processing and distribution facilities would be created in Doha and China.
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MSCI’s interest in investing in and promoting Pink Salt was appreciated by Ambassador Khan. He stated that the government was dedicated to provide all feasible assistance to international investors and the business community looking to participate in both traditional and non-traditional sectors of the economy.
The ambassador pledged the Miracle Saltworks leadership of the embassy’s full cooperation in assisting the early finalisation and implementation of their business strategy in the country.
