ISLAMABAD: Thatta Cement has announced plans to enter Pakistan’s electric vehicle market by importing affordable electric cars from China.
The cement manufacturer aims to expand its business through a wholly owned subsidiary focused on electric mobility.
The company disclosed its plans in a notice submitted to the Pakistan Stock Exchange (PSX) on Thursday.
According to the notification, Thatta Cement’s board of directors has approved the proposed investment in the electric vehicle sector.
The company plans to introduce compact and budget-friendly vehicles for Pakistani consumers.
Thatta Cement to Import Electric Cars from China
Thatta Cement will initially import completely built-up (CBU) electric vehicles from China.
These vehicles will arrive in Pakistan as fully manufactured units, without requiring local assembly.
The company intends to focus on affordable Electric Cars rather than expensive or premium models.
Its primary target will be the mass-market segment, where consumers seek economical transportation options.
The planned vehicle lineup will include small and compact electric models suitable for everyday travel.
The company believes these vehicles could meet the transportation needs of a wider range of Pakistani customers.
However, Thatta Cement has not announced specific vehicle models, prices, or launch dates.
Pakistan’s Electric Vehicle Market Continues to Grow
Pakistan’s electric vehicle industry has attracted increasing interest from local and international automotive companies.
Several manufacturers have entered the market as consumer interest in electric mobility continues to develop.
Government incentives and tax concessions have also supported investment in the country’s EV sector.
Thatta Cement identified these developments as important factors behind its decision to explore the market.
The company believes growing demand could create business opportunities for new automotive investors.
Affordable electric vehicles may also provide consumers with alternatives to traditional petrol-powered cars.
However, their market success will depend on pricing, charging facilities, and consumer demand.
Company May Consider Local EV Assembly
Thatta Cement’s initial business strategy focuses on importing ready-made electric vehicles from China.
However, the company may consider local assembly operations as its business develops.
It could also explore other activities related to the electric vehicle industry.
Such expansion would depend on future business opportunities and market conditions.
The company has not provided a timeline for establishing local assembly facilities.
It has also not disclosed the total investment planned for its new subsidiary.
Thatta Cement Aims to Build Long-Term EV Business
Thatta Cement said the proposed investment would help establish its presence in Pakistan’s developing electric vehicle market.
The company aims to create a sustainable business by offering affordable transportation solutions.
Its decision also represents a move beyond its traditional cement manufacturing operations.
The planned entry could introduce another competitor into Pakistan’s growing electric vehicle industry.
However, further details about vehicle availability, dealerships, and pricing remain unannounced.
The company is expected to provide additional information as its investment plans move forward.
In other news read more about Used Car Import Rules Relaxed As Pakistan Ends Five-Year Age Limit
For now, Thatta Cement’s board approval marks the first step toward entering Pakistan’s electric mobility sector.
