Bollywood star Deepika Padukone has been named the Deepika Padukone Nykaa global ambassador. Nykaa, a leading Indian beauty and lifestyle retailer, confirmed the announcement with the launch of a new campaign.
The campaign highlights a relatable message: beauty does not need a special occasion. The film, titled “Sirf Bahar Jaane Ke Liye Kaun Tayar Hota Hai? Tum Hi Ho Nykaa!”, presents Deepika in a cheerful and casual look. Through this, she encourages women to celebrate beauty in daily life rather than reserving it for events.
Anchit Nayar, executive director and CEO of Nykaa Beauty, welcomed the collaboration. He said Deepika’s authenticity and versatile personality align with Nykaa’s goal of shaping the future of beauty in India and across borders.
Deepika also expressed her views on the partnership. She explained that beauty has always been part of her everyday habits, not just the spotlight. She praised Nykaa for understanding this approach and making it accessible to women everywhere.
As part of her new role, the actress will represent the brand in major initiatives. These include Nykaa’s annual Pink Friday sale, the immersive Nykaaland experience, and the Nykaa Best in Beauty Awards. Her involvement is expected to strengthen the platform’s influence in the industry.
The move reflects Nykaa’s ambition to expand its presence globally. By appointing one of India’s most popular actors, the brand aims to connect with a wider audience and reinforce its image as a trendsetter in beauty and lifestyle.
This collaboration brings together a trusted Indian platform and an internationally recognized actress, marking a significant step in beauty marketing.
To see the viral shoot and full story, click here on Ananya Panday, Lakshya’s Charminar shoot goes viral.
