In Islamabad, several Pakistani businesses are gearing up for their participation in the upcoming 27th edition of Beautyworld 2023, set to commence next week at the Dubai World Trade Center in the United Arab Emirates (UAE).

This grand event, organized by Messe Frankfurt, is scheduled to run from October 30 to November 1 and is expected to attract over 1,700 exhibitors from around the globe.

The Trade Development Authority of Pakistan (TDAP) will have its own dedicated pavilion, while some companies will participate as direct exhibitors to showcase their products. A wide array of businesses from countries such as China, Italy, Japan, Korea, Turkey, the United Kingdom, and the United States, among others, will also be part of the event, presenting their diverse range of products, including perfumes, cosmetics, and personal care items.

Read more:Pakistan’s Beauty and Personal Care: A Market Overview

The TDAP stated earlier this week that the show is expected to draw importers of beauty products, salon and spa owners, who are keen to explore new products and attend master classes on various beauty techniques.

Prominent Pakistani companies like Bonanza Satrangi, Face Fresh, Faiza Beauty Cream, Golden Pearl Cosmetics, Mohammad Hashim Tajir Surma, and Soneri Care will be participating as direct exhibitors, while others will be part of the event under the TDAP banner.

Pakistani participants believe that this exhibition offers a valuable opportunity to engage with foreign buyers, especially those who have been reluctant to visit Pakistan due to security concerns and other issues.

A representative from a Pakistani company also highlighted ongoing efforts to boost exports from Pakistan.