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From Cinemas to TikTok: ‘Zindagi Tamasha’ Set for Unique Release

From Cinemas to TikTok: 'Zindagi Tamasha' Set for Unique Release

The innovative partnership between TikTok and Khoosat Films marks a significant moment in the evolution of film distribution in Pakistan. TikTok has been designated as the official entertainment partner for the movie “Zindagi Tamasha,” a film featuring Eman Suleman, Arif Hassan, Samiya Mumtaz, and Nadia Afgan. This collaboration will see the film segmented into 12 to 15 parts, each over a minute long, providing a unique and captivating viewing experience for TikTok users. All related content will be accessible under the hashtag #ZindagiTamasha on TikTok, making it easy for users to find and interact with the film.

Sarmad Khoosat, the director and founder of Khoosat Films, shared his excitement about the collaboration, stating, “Our film inspires kindness, promotes tolerance, and encourages peace. I’m thrilled it will be the first Pakistani film officially released on TikTok, and we cannot wait for the platform’s vibrant global community to enjoy the movie.”

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Saif Mujahid, Head of Content Operations and Marketing for Pakistan at TikTok, expressed his enthusiasm for the partnership. He said, “We are excited to partner with Khoosat Films to bring this acclaimed film to our platform. At TikTok, we are committed to supporting diverse and authentic storytelling, and we look forward to showcasing the best of Pakistani cinema with Khoosat Films. Our in-app activations will offer users innovative ways to engage with the film, and we eagerly anticipate the community’s reaction to this much-anticipated release.”

“Zindagi Tamasha” has earned international acclaim, winning prestigious awards such as the Kim Ji-Seok Award at the Busan International Film Festival and the Snow Leopard Award for Best Film at the 6th Asian World Film Festival in Los Angeles. Additionally, it was officially selected as Pakistan’s submission for the 93rd Academy Awards, representing the country on the global cinematic stage.