Justin Bieber has officially announced the SKYLRK launch, featuring his wife Hailey Bieber as the face of the brand’s newest collection. The campaign highlights minimalist fashion with clean, modern designs.
The collection went live online on Friday, marking the first full creative collaboration between Justin, 31, and Hailey, 29, founder of Rhode Beauty. Hailey stars in the campaign, photographed by Hugo Comte, showcasing the label’s footwear, loungewear, and accessories in simple, stylish imagery.
Two standout leather pieces pay tribute to Hailey. The HB Hooded Leather Jacket and HB Leather Jacket carry her initials and are priced at $1,400 and $1,200. These jackets reflect Hailey’s earlier statement about designing her “favorite jacket of all time” for the brand.
According to a SKYLRK press release, the launch blends the label’s minimalist vision with Hailey’s casual, effortless aesthetic. The collection focuses on versatile pieces suitable for everyday wear. The SKYLRK launch was first previewed at a Tokyo pop-up last December before going live globally this week.
This collaboration comes during a busy season for the couple. Justin recently released his album Swag and attended the 2026 Grammys, while Hailey continues expanding her Rhode Beauty business. Married since 2018, they are also raising their 17-month-old son, Jack Blues, born in August 2024.
The SKYLRK launch has generated buzz online, drawing attention to the label’s modern approach and the couple’s joint creative efforts. Fans and fashion critics have praised the clean visuals, versatile designs, and the personal touch of Hailey’s initials on signature pieces.
With this debut campaign, Justin and Hailey cement their position in the fashion world. The launch demonstrates the brand’s commitment to minimalism, style, and personal storytelling.
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