LAAM Fashion Week (LFW) concluded its inaugural four-day edition in Lahore from January 31 to February 3, 2026. The event has redefined how Pakistani fashion is created, presented, and sold. Experts say it has taken the Fashion Game to a whole new level.
As Pakistan’s first runway-to-e-tail fashion week, LFW presented a fully integrated fashion ecosystem. From high-street brands and prêt-à-porter to luxury couture, bridalwear, and manufacturing labels, the platform united all tiers of the industry under one vision. This approach has strengthened Pakistan’s position in the global Fashion Game.
Over four days, the week showcased the scale, diversity, and commercial maturity of Pakistani fashion. Day 1 featured the LFW Presents segment, highlighting 26 iconic garments from leading designers. Emerging talent was spotlighted during the LFW Hot List, with performances by Pakistan Idol finalists. Designer shows included Ali Xeeshan, Tena Durrani, Zainab Salman, and Rizwan Beyg.
Day 2 focused on commercial accessibility. High-street and retail brands like Agha Noor, Panache Apparel, and Pehnawa by Bin Akram presented their collections. Evening shows included Karma, Deepak & Fahad, and Sadaf Fawad Khan. Day 3 highlighted creative couture, featuring The House of Kamiar Rokni, SUMMAT, and Saira Shakira. Day 4 concluded with a grand finale, including Nomi Ansari, Zainab Chottani, and HSY’s narrative-driven Musafir collection.
LFW’s runway-to-e-tail model allowed audiences worldwide to purchase collections immediately after shows. This innovation transforms traditional fashion weeks into commercial platforms, raising Pakistan’s competitiveness in the international Fashion Game.
The event also highlighted the industry’s self-sufficiency. Supported by local partners such as Haseens, J., Skynet, PostEx, IGI General Insurance, and SALT, LFW demonstrates how Pakistani fashion can fund, sustain, and grow independently.
With global livestreaming to over 7,800 cities in 120+ countries, LAAM Fashion Week has firmly positioned Pakistan in the international fashion arena. The platform will return in Q4 2026, continuing to drive innovation, commerce, and creative excellence in the Fashion Game.
In other news read more about: LAAM Fashion Week 2026: Highlights from Day 3 of the Inaugural Event
