Seven-time Formula 1 champion Lewis Hamilton has joined Lululemon as a brand ambassador, marking a collaboration that blends athletic performance with fashion and advocacy. Hamilton will work with Lululemon’s research and design teams to develop high-performance activewear while incorporating his insights into future collections.
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The partnership extends beyond apparel, as Lululemon’s Centre for Social Impact will collaborate with Hamilton’s foundation, Mission 44, to promote mental health and equitable opportunities for youth. He will also be featured in the brand’s upcoming No Holding Back campaign, showcasing Lululemon’s latest training apparel.
Hamilton joins a growing roster of Lululemon ambassadors across various sports, reinforcing the brand’s commitment to performance, innovation, and social impact.
