During the Super Bowl on February 8, 2026, popular YouTube creator MrBeast surprised millions of viewers with a unique commercial. The short ad introduced a $1 million online puzzle challenge. Fans were invited to solve it using logic, creativity, and artificial intelligence support.
Jimmy Donaldson, widely known as MrBeast, used the Super Bowl’s global audience to launch the challenge. The 30-second commercial revealed that $1 million is locked inside a virtual vault. The prize can only be claimed by solving a complex digital puzzle.
The challenge was launched in partnership with Salesforce. The company’s Slackbot AI plays a key role in the experience. According to MrBeast, the puzzle is designed to be difficult. He said participants would need patience and smart thinking to succeed.
Slackbot AI is meant to help users analyze clues and connect ideas. However, MrBeast warned that the AI would not give direct answers. Instead, it will guide players toward better problem-solving paths.
This project follows MrBeast’s long history of large-scale giveaways. The 27-year-old creator is known for rewarding audiences with cash prizes through creative challenges. The Super Bowl puzzle is described as one of his most ambitious efforts so far.
How to join the puzzle challenge
According to the official contest details, the challenge includes several interconnected puzzles. The puzzles are not linear and can be solved in different orders. This structure allows participants to explore multiple strategies.
To enter, viewers must scan the QR code shown at the end of the Super Bowl commercial. The code directs users to the official challenge website. Registration is required to begin solving the puzzles.
In addition to the main advertisement, MrBeast and Salesforce released three short online videos. These videos contain hints and clues. They are designed to help participants move closer to unlocking the virtual vault.
The organizers say the challenge rewards logical thinking and creativity. Persistence is also essential. There is no announced deadline, but the prize will go to the first successful solver.
Meanwhile, the Super Bowl itself delivered a clear result. The Seattle Seahawks won their second championship title. They defeated the New England Patriots 29-13. The match took place at Levi’s Stadium in Santa Clara.
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The combination of football, technology, and entertainment made the night memorable. MrBeast’s challenge added a new digital twist to the Super Bowl experience.
