Actor Shahid Kapoor has shared his honest views on changes in Bollywood. He spoke while promoting his upcoming film O Romeo. Shahid Kapoor compared heavy marketing trends with the audience’s shrinking attention span.
During an appearance on the Prakhar Gupta podcast, Shahid Kapoor spoke openly about the film industry. He highlighted the difference between genuine audience reactions and manufactured publicity. He said marketing is important, but balance is necessary.
The actor explained that he has never fully believed in long PR cycles. According to him, artists must understand how much promotion is enough. He stressed that real appreciation from viewers matters more than planned hype.
Shahid Kapoor described audience applause as a rare and powerful experience. He said it is special when people clap, whistle, and acknowledge an artist. He added that such moments give actors a sense of respect beyond status.
The Kabir Singh actor also discussed changing viewing habits. He pointed out that audiences struggle to stay focused on longer content. He said attention spans are getting shorter with time.
Shahid Kapoor explained this change in simple terms. He said the mind now seeks constant stimulation. Viewers want frequent breaks and quick dopamine hits. This, he believes, affects how people consume films.
He added that creators are also facing similar issues. Continuous exposure to fast content impacts their ability to focus. Shahid Kapoor said this reduces creative depth in filmmaking.
The actor stressed that the issue is two-sided. He said audiences still want to watch films. However, the industry is not producing enough quality content. He believes better films can restore audience interest.
Speaking about his work, Shahid Kapoor is preparing for his next theatrical release. He will be seen in O Romeo, directed by Vishal Bhardwaj. The film features a strong cast.
Actors like Triptii Dimri, Nana Patekar, and Avinash Tiwary play key roles. Tamannaah Bhatia, Disha Patani, Farida Jalal, and Vikrant Massey are also part of the project.
O Romeo is scheduled to release in cinemas on February 13. Fans are eager to see Shahid Kapoor return to the big screen. His comments have sparked discussion about creativity and marketing in Bollywood.
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