The iconic Victoria’s Secret Fashion Show, renowned for its extravagant displays of lingerie and star-studded performances, is set to make a return this fall season after a hiatus of nearly six years. The lingerie retailer, known for its jewel-encrusted bras and elaborate angel wings, announced the comeback through an Instagram post, promising changes to the event’s format without specifying a date.
Over the years, the Victoria’s Secret Fashion Show has showcased some of the industry’s top models, including Adriana Lima, Naomi Campbell, and Bella Hadid, alongside memorable musical acts from artists like Rihanna, Taylor Swift, and Justin Bieber. The show’s opulent stage setups and multimillion-dollar bras have become synonymous with glamour and spectacle.
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According to a statement provided to Reuters, the 2024 edition of the Victoria’s Secret Fashion Show aims to deliver an experience tailored to the desires of its customers, combining elements of fashion, entertainment, and modern sensibilities. The company intends to refresh the show’s concept to reflect contemporary values and preferences.
The decision to revive the fashion show comes after Victoria’s Secret cancelled the event in 2019, citing the need to evolve its marketing strategies amid challenges faced by its parent company, L Brands. Following a split into two separate entities – Bath & Body Works and Victoria’s Secret – L Brands aimed to address declining sales and criticisms regarding inclusivity and brand relevance.
In lieu of the traditional fashion show, Victoria’s Secret premiered a documentary titled the Victoria’s Secret World Tour on Amazon Prime in 2021. However, with the upcoming revival of the runway spectacle, the brand seeks to recapture the essence of its storied fashion legacy.
Since its inception in 1995 at the New York City Plaza Hotel, the Victoria’s Secret Fashion Show has evolved into a cultural phenomenon, shaping trends in lingerie fashion and captivating audiences worldwide. As anticipation builds for its return, fans eagerly await further details about the show’s revival and the innovative changes it will bring to the runway.
