In Pakistan, fashion is as diverse as the people themselves, with many brands delivering quality, style, and the day to day trends. The online industry in Pakistan has grown tremendously, with brands offering a variety of styles that capture the nation’s rich cultural heritage while embracing modern aesthetics.
This blog gives you a look at some of the best online brands in Pakistan that are redefining fashion with each collection.
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Fashion in Pakistan: A Fusion of Tradition and Modernity
Fashion in Pakistan beautifully blends tradition and modernity, showcasing a rich cultural heritage alongside contemporary styles. Over the years, it has evolved from traditional handwoven fabrics and intricate embroideries to a dynamic industry that merges age-old craftsmanship with current trends.
This unique combination creates a vibrant fashion scene that appeals to all tastes, whether you prefer classic ethnic wear, casual styles, or luxurious couture. Today, fashion-conscious Pakistanis enjoy collections that honor traditional art forms while incorporating global influences, resulting in brands that are both timeless and trendy.
In our digital age, online-shopping makes it easy to access everything from lavish wedding outfits to everyday wear, keeping us connected to the latest offerings from Pakistan’s top designers.
Best Online Clothing Brands in Pakistan
| No. | Brand | Price Range (PKR) | Website |
| 1 | Sana Safinaz | 3,000 – 25,000 | sanasafinaz.com |
| 2 | Khaadi | 1,500 – 15,000 | khaadi.com |
| 3 | Maria B | 2,500 – 30,000 | mariab.pk |
| 4 | Gul Ahmed | 1,000 – 10,000 | gulahmedshop.com |
| 5 | Limelight | 1,500 – 8,000 | limelight.pk |
| 6 | Sapphire | 2,000 – 20,000 | sapphireonline.pk |
| 7 | Bonanza Satrangi | 1,500 – 10,000 | bonanzasatrangi.com |
| 8 | Nishat Linen | 1,500 – 15,000 | nishatlinen.com |
| 9 | Ethnic | 1,500 – 12,000 | ethnic.com.pk |
| 10 | Generation | 1,500 – 10,000 | generation.com.pk |
1. Sana Safinaz Clothing Store
Founded by Sana Hashwani and Safinaz Muneer, Sana Safinaz is a premium Pakistani fashion brand that epitomizes elegance and luxury. With a broad range of offerings from casual wear to high-end luxury prêt, Sana Safinaz is renowned for its intricate designs, premium fabrics, and vibrant color palettes. Their collections bring a modern twist to traditional Pakistani clothing, with each piece meticulously crafted to cater to the discerning fashionista.
| Brand | Price Range (PKR) | Website | |
| Sana Safinaz | 3,000 – 25,000 | @sanasafinazofficial | sanasafinaz.com |
2. Khaadi
Khaadi, established by Shamoon Sultan, revolutionized Pakistan’s textile industry with its emphasis on handwoven fabrics and eco-friendly practices. This brand is known for its diverse range, including unstitched fabrics, ready to wear, menswear, and kidswear, all featuring vibrant designs inspired by Pakistan’s heritage. Khaadi’s fusion of traditional craftsmanship with contemporary style has made it a beloved choice across the country.
| Brand | Price Range (PKR) | Website | |
| Khaadi | 1,500 – 15,000 | @khaadi | khaadi.com |
3. Maria B
Founded by designer Maria Butt, Maria B has grown to be a household name for high-quality, luxurious fashion. The brand offers an expansive range of women’s wear, including bridal collections, formal wear, and pret. Known for its exquisite embroidery and use of premium materials, Maria B’s designs combine traditional elegance with modern flair, making it a go-to brand for special occasions and formal gatherings.
| Brand | Price Range (PKR) | Website | |
| Maria B | 2,500 – 30,000 | @mariabofficial | mariab.pk |
4. Gul Ahmed
As one of the oldest names in Pakistan’s textile industry, Gul Ahmed is known for its timeless quality and innovative designs. The brand offers a range of fabric and ready to wear clothing, from casual lawn suits to formal wear. With its commitment to high-quality cotton and a wide selection of prints, Gul Ahmed has earned a trusted spot in Pakistani households.
| Brand | Price Range (PKR) | Website | |
| Gul Ahmed | 1,000 – 10,000 | @gulahmedfashion | gulahmedshop.com |
5. Limelight
Limelight offers fashionable and affordable fashion for women, with collections that include casual wear, formal outfits, and accessories. Known for its contemporary designs and budget-friendly prices, Limelight has become popular among younger audiences. The brand frequently introduces new styles, making it a go-to choice for those who enjoy staying updated with the new trends.
| Brand | Price Range (PKR) | Website | |
| Limelight | 1,500 – 8,000 | @limelight.pret | limelight.pk |
6. Sapphire
Sapphire combines traditional and modern styles, offering a variety of unstitched fabrics and ready to wear options. With its high-quality materials and chic designs, Sapphire has quickly risen to fame in Pakistan’s fashion industry. Their clothing is known for its vibrant prints, sophisticated cuts, and versatile options suitable for both everyday wear and special occasions.
| Brand | Price Range (PKR) | Website | |
| Sapphire | 2,000 – 20,000 | @sapphirepakistan | sapphireonline.com |
7. Bonanza Satrangi
Bonanza Satrangi is a go-to brand for affordable ethnic wear, offering a variety of traditional clothing for women. Known for its vibrant colors and bold patterns, Bonanza Satrangi’s collections are ideal for customers who enjoy expressive and colorful designs. With its reliable quality and diverse range, the brand caters to fashion needs across all seasons.
| Brand | Price Range (PKR) | Website | |
| Bonanza Satrangi | 1,500 – 10,000 | @bonanzasatrangi | bonanzasatrangi.com |
8. Nishat Linen
Nishat Linen has established itself as a prominent name in the Pakistani fashion industry, specializing in both unstitched and ready to wear clothing. Known for its sophisticated designs and high-quality fabrics, Nishat Linen is a go-to brand for elegant and comfortable attire. From everyday casuals to chic formal wear, Nishat Linen offers a wide range of clothing that appeals to different tastes and occasions.
| Brand | Price Range (PKR) | Website | |
| Nishat Linen | 1,500 – 15,000 | @nishatlinen.official | nishatlinen.com |
9. Ethnic
Ethnic by Outfitters brings a mix of traditional and modern styles, providing high-quality, stylish options for women. With a focus on casual and formal wear, Ethnic’s collections are perfect for those who want to embrace Pakistani cultural fashion with a contemporary edge. The brand is particularly popular for its unique, fashion-forward designs that are both stylish and culturally inspired.
| Brand | Price Range (PKR) | Website | |
| Ethnic | 1,500 – 12,000 | @ethnicpk | ethnic.com.pk |
10. Generation
Generation is celebrated for its vibrant prints and modern take on traditional Pakistani clothing. Known for its comfortable, casual styles and strong commitment to sustainability, Generation has built a loyal customer base. Their collections feature unique prints and relaxed fits, making it a popular choice among women who prefer stylish, everyday wear with a cultural touch.
| Brand | Price Range (PKR) | Website | |
| Generation | 1,500 – 10,000 | @generationpk | generation.com.pk |
Why Shop for Clothing Online in Pakistan?
Shopping for clothes online has transformed the fashion experience in Pakistan, making it more convenient, accessible, and exciting. Here’s why online-shopping has become the go-to choice for so many fashion enthusiasts across the country:
Endless Variety at Your Fingertips
With just a few clicks, online-shopping opens doors to a wide array of brands, styles, and collections. Whether you’re looking for casual everyday wear, bridal couture, or the newest trends, online stores bring the best options right to your screen. This variety makes it easy to explore different brands, compare styles, and find exactly what suits your taste without stepping outside.
Shop Anytime, Anywhere
One of the biggest perks of purchasing online is that it’s available 24/7. No more racing against store hours or waiting for weekends—shopping online lets you browse and buy at your convenience. Whether you’re on a lunch break or relaxing at home, you can shop whenever it fits into your schedule.
Exclusive Online Offers and Discounts
Online stores often offer exclusive discounts, flash sales, and seasonal deals that you might not find in physical stores. This not only allows you to stay within your budget but also gives you access to premium brands and styles at more affordable prices. It’s like having access to year-round sales and offers!
Detailed Product Descriptions and Customer Reviews
Unlike traditional shopping, where you rely on in-store advice, online shopping gives you detailed product descriptions, size guides, and materials used. Many websites also have customer reviews, giving you insight into the product’s quality and fit based on real buyers’ experiences. These tools make it easier to make informed choices and reduce the chances of buyer’s remorse.
Easy Payment Options and Return Policies
Pakistan’s online stores offer multiple payment methods—whether you prefer cash on delivery, bank transfer, or card payment. Plus, with customer-friendly return and exchange policies, you can shop with confidence. If something doesn’t fit or meet your expectations, returning or exchanging items has become simpler, making online shopping stress-free.
Stay Updated with the Latest Trends
Fashion trends change rapidly, and online shopping is a great way to stay updated with the latest collections. Most brands frequently update their websites, giving you first access to new arrivals and seasonal trends. By purchasing online, you’re always a step ahead, ensuring your wardrobe is always up-to-date.
Honorable Mentions
Here’s a table with 10 honorable mentions in Pakistan’s online-clothing industry, featuring their Instagram handles, website links, and short descriptions:
| Brand | Description | Website | |
| Alkaram Studio | Known for its vibrant prints and high-quality fabrics, Alkaram Studio offers a mix of traditional and contemporary designs in unstitched and stitched options. | @alkaramstudio | alkaramstudio.com |
| Beechtree | Beechtree is loved for its affordable, trendy designs that cater to young women with a variety of casual and semi-formal wear. | @beechtreepk | beechtree.pk |
| Sanaulla Store | Sanaulla Store is a multi-brand online retailer, offering collections from various top designers, including ready-to-wear and bridal options. | @sanaullastore | sanaulla.com |
| Outfitters | Outfitters brings a contemporary and Western-inspired style, featuring casual and fashionable clothing for men, women, and children. | @outfitters_pk | outfitters.com.pk |
| Charizma | Charizma is well-known for its luxury fabrics, elaborate embroideries, and vibrant colors, popular in both casual and formal collections. | @charizmaofficial | charizma.com.pk |
| Bareeze | Bareeze is a premium brand that offers hand-embroidered clothing and classic designs, known for its timeless and luxurious quality. | @bareezepk | bareeze.com |
| So Kamal | So Kamal provides a blend of tradition and trends with its diverse range of clothing, from unstitched fabrics to pret collections. | @sokamalofficial | sokamal.com |
| Zellbury | Zellbury offers affordable and fashionable options for men, women, and kids, with a focus on vibrant prints and practical designs for everyday wear. | @zellbury | zellbury.com |
| Kayseria | Kayseria specializes in traditional, elegant designs with a modern touch, offering unstitched and ready-to-wear collections in premium fabrics. | @kayseriapk | kayseria.com |
| Cross Stitch | Cross Stitch blends modern aesthetics with traditional embroidery techniques, making it a unique choice for fashion-forward, cultural wear. | @crossstitchofficial | crossstitch.pk |
Frequently Asked Questions (FAQs)
How can I stay updated on the latest trends?
Many brands frequently refresh their collections online, ensuring you have access to new styles as they become available.
Are there any notable brands to check out?
Yes, various brands are redefining style and quality, making them worthwhile options for your wardrobe.
What should I consider when choosing a brand?
Look for quality, design aesthetics, and price points that align with your personal style and budget.
Is it safe to shop online for clothing?
Most reputable platforms prioritize security, ensuring that your transactions and personal information are protected.
How do I know if a product from a store in Pakistan will fit me?
Most online platforms provide detailed information about sizing and embroider, as well as customer reviews, to help guide your choices.
What are some benefits of purchasing through online platforms?
In addition to the vast selection, many sites offer exclusive deals and flexible payment options, making the shopping experience more enjoyable.
Can I return items if they don’t meet my expectations?
Yes, many online retailers have customer-friendly policies that simplify returns and exchanges for unsatisfactory purchases.
What makes the fashion scene in this country unique?
The local fashion landscape is characterized by a rich blend of cultural influences and modern styles, offering something for everyone.
Why has online-shopping become popular for clothing purchases?
The convenience and variety offered by digital platforms make it easy for shoppers to explore a wide range of styles and brands without leaving home.
What types of styles can I find when shopping online?
You’ll discover a mix of casual, formal, and festive options that cater to diverse tastes and occasions.
