Prime Minister Shehbaz Sharif has confirmed that Hassan Azhar Named as the new Managing Director of the Pakistan Land Port Authority. This key appointment aims to enhance the efficiency of Pakistan’s land ports and streamline cross-border trade.
The Pakistan Land Port Authority serves as a central platform, bringing together multiple government departments and agencies. Its main goal is to improve coordination, reduce delays, and simplify procedures for traders and transporters. By consolidating efforts, the authority aims to minimize duplication and communication gaps.
Officials said Hassan Azhar Named to this position will oversee efforts to modernize infrastructure, enhance operational systems, and ensure smoother trade processes at land borders. His appointment is expected to boost efficiency and strengthen institutional performance.
Traders and transporters are likely to benefit from faster clearance, improved facilities, and clearer regulations. Enhanced land port operations will also reduce the cost of doing business and encourage regional trade. Pakistan’s strategic location linking South Asia, Central Asia, China, and the Middle East makes efficient land ports crucial for economic growth.
Lt Gen (R) Hassan Azhar brings extensive experience in leadership, administration, and management. Experts believe that his guidance will focus on implementing modern practices and fostering stronger collaboration among government stakeholders. The authority is expected to prioritize infrastructure upgrades, advanced technology, and policy enforcement under his leadership.
Prime Minister Shehbaz Sharif highlighted that Hassan Azhar Named for this role represents a step toward better governance, operational efficiency, and regional trade integration. The government aims to make land ports more transparent, reliable, and capable of handling growing trade volumes.
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With this appointment, Pakistan is set to strengthen its border management, improve trade facilitation, and provide long-term benefits for businesses and the national economy.
