Islamabad is hosting the 2nd Pakistan Tourism, Sports and Family Festival from November 6 to 8, 2026. The three-day event aims to showcase Pakistan’s cultural diversity, tourism attractions and recreational activities.
The festival is taking place at Pakistan Sports Complex, including Jinnah Stadium. It will bring together tourism exhibitions, sporting competitions, cultural performances and family entertainment.
Organizers expect around 150,000 visitors to attend the event. The festival aims to attract tourists, investors and international visitors. It will also highlight Pakistan’s potential as a destination for cultural and sporting events. The event is being organized by the Pakistan Tourism Development Corporation (PTDC) and the Ministry of Inter-Provincial Coordination. The Islamabad Chamber of Commerce and Industry (ICCI) is also supporting the initiative.
Festival Schedule and Main Attractions
The festival will remain open daily from 11:00 AM to 10:00 PM. Visitors can explore different activities, exhibitions and entertainment facilities throughout the three days.
Adventure sports will remain among the major attractions. More than 80 paragliders and motorized gliders are expected to participate through the Pakistan Hang Gliding and Paragliding Association.
Other activities will include hot air balloons, rock climbing, archery and paintball. Visitors can also watch traditional tent pegging and a vintage car exhibition. Marathon and cycling competitions will also form part of the sporting programme. These activities aim to promote outdoor recreation and encourage public participation.
International and Provincial Tourism Pavilions
The festival will feature an International Diplomatic Pavilion with participation from more than 20 embassies. The pavilion will provide an opportunity to showcase different countries and their cultures.
Provincial tourism pavilions will also represent Pakistan’s diverse regions. These will include Punjab, Sindh, Khyber Pakhtunkhwa and Balochistan. Gilgit-Baltistan and Azad Jammu and Kashmir will also present their tourism attractions. Visitors will be able to explore regional traditions, cultural heritage and travel opportunities.
Food Festival, Shopping and Family Entertainment
The event will feature more than 200 exhibition stalls. These will showcase fashion, clothing, handicrafts and lifestyle products.
A dedicated food festival will offer regional and international cuisines. Visitors will have opportunities to explore different food options and traditional flavours.
Families with children will also find several entertainment activities. A Fun City Arena will include jumping castles, pet shows and children’s activities. Live musical concerts and fireworks will add to the festival’s entertainment programme. These attractions aim to make the event suitable for visitors of different age groups.
Government and Business Leaders Highlight Tourism Potential
Adviser to the Prime Minister on Tourism Sardar Yasir Ilyas Khan announced the festival during a ceremony at ICCI. The announcement followed the signing of a memorandum of understanding between ICCI and PTDC. He said tourism development required cooperation between government institutions and private businesses. He also highlighted the sector’s potential to create employment and support economic growth.
Yasir Ilyas Khan stressed the importance of international promotion. He suggested involving Pakistani diplomatic missions abroad to invite international content creators. He said their participation could help introduce Pakistan’s tourism attractions to global audiences.
ICCI President Mohammad Zikria Akbar Zia also highlighted Pakistan’s tourism opportunities. He particularly mentioned northern destinations, including Swat, Chitral, Gilgit and Skardu. He called for better air connectivity, improved tourism infrastructure and stronger international marketing. He also emphasized sustainable tourism and professional management.
Other ICCI representatives highlighted the role of tourism in employment, investment and entrepreneurship. They also encouraged greater private-sector participation in the industry.
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The festival is expected to create opportunities for businesses and tourism stakeholders. It will also provide a platform for cultural exchange and international engagement. The Islamabad festival aims to promote Pakistan’s tourism resources while supporting investment and business development. Organizers hope the event will strengthen the country’s international image and attract more visitors.
