Khyber-Pakhtunkhwa’s stunning mountain landscapes continue attracting record numbers of tourists, but inadequate infrastructure threatens the sector’s growth. Official data shows over 20 million domestic visitors in 2024, yet many leave disappointed due to poor roads and lacking facilities in popular spots like Swat and Kalam.
Local residents report worsening conditions despite tourism growth. “We see more visitors each year, but the government hasn’t kept up with basic needs,” said Jawad Ali, a social activist from Kalam. Encroachment along rivers for unregulated hotel construction adds environmental risks, with crumbling roads turning away potential repeat visitors.
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Tourism authorities acknowledge the challenges while highlighting progress. “We’ve removed climbing fees to attract international tourists,” said DG Arif Habib, noting that road repairs remain under the National Highway Authority’s jurisdiction. The province saw an 18.5% tourism increase since 2023, suggesting strong potential if infrastructure improves.
Experts warn that without proper waste management, road upgrades and environmental protections, K-P risks losing its tourism advantage. “This isn’t just about visitor numbers – it’s about sustainable economic growth for our communities,” emphasized a local hotel owner in Chitral.
