Apple has announced that its new hardware event will take place on September 9 at 10 a.m. PT. The company is expected to reveal the iPhone 17 series, along with updates to the Apple Watch and AirPods.
Reports suggest the iPhone 17 may feature a larger 6.3-inch display, a 120 Hz refresh rate, and a 24-megapixel front camera. The Pro models could introduce a horizontal camera bar across the back, while the iPhone 17 Pro may use an aluminum frame to reduce weight and cost. Pricing is expected to start at around $800 for the standard model, while the Pro Max may reach $1,250.
One of the most anticipated rumors surrounds the launch of the iPhone Air. This ultra-thin device may replace the Plus model, featuring a 6.6-inch screen and a thickness of just 5.5 mm. While it may be slimmer than competing devices like Samsung’s Galaxy S25 Edge, the design could mean reduced battery life and only one rear camera. Pricing is projected between $899 and $950.
The Apple Watch lineup may also receive significant updates. The Watch Ultra 3 could include faster charging, 5G connectivity, and possibly satellite support. The Series 11 may introduce a blood pressure-monitoring feature, while the SE 3 could gain a slightly larger display. Prices may range from $250 for the SE 3 to $800 for the Ultra 3.
Additionally, Apple may unveil the AirPods Pro 3. Expected upgrades include a slimmer case, touch-sensitive controls, and a more compact earbud design. Some leaks suggest that the traditional pairing button may be removed, with tapping the case serving as the new method.
Industry experts believe this event could mark the beginning of a new design era for the iPhone, with major innovations leading to a foldable model in 2026. Fans worldwide are waiting to see how Apple reshapes its product line this September.
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