Meta Platforms and Pakistan have launched a joint artificial intelligence training programme for small businesses across the country.
The initiative aims to help business owners improve their digital presence and connect with more customers online.
According to the report, Meta has partnered with Pakistan’s Ministry of Information Technology and Telecommunications for the programme.
More than 1,000 business owners are expected to receive training in artificial intelligence and digital technologies.
The training programme will cover nine cities across Pakistan. It will include workshops and online sessions for participating business owners.
The initiative has been named the Small Business Growth Academy.
A major focus will be placed on women-led businesses. Companies operating in textiles, handicrafts and IT services will also receive particular attention.
Participants will learn how to use artificial intelligence tools for different business activities.
The training will explain how businesses can use AI to reach potential customers through digital platforms.
Business owners will also learn ways to improve their online marketing strategies. Customer service will be another important area covered during the training.
The programme is designed to help small businesses understand how modern digital tools can support their daily operations.
Workshops will be organised in different locations across Pakistan. Online training will also help expand access to participating businesses.
The Pakistan initiative forms part of Meta’s wider small business training programme in the Asia-Pacific region.
The broader programme covers 12 countries across the region.
Officials believe greater knowledge of AI and digital technology can help Pakistani businesses reach larger markets.
Improved digital skills could allow businesses to connect with customers across Pakistan and international markets.
The initiative may also support business expansion by helping companies improve their online operations.
Officials expect the development of digital skills to contribute to new employment opportunities as businesses grow.
Small companies are increasingly using digital platforms to market products and communicate with customers.
The training programme aims to help Pakistani businesses adapt to these changes in the digital economy.
It will also provide participants with knowledge about using AI tools more effectively in their businesses.
The partnership comes as artificial intelligence becomes increasingly important for marketing, customer engagement and business operations.
Through the Small Business Growth Academy, Meta and Pakistan aim to strengthen digital skills among small business owners.
The programme is expected to help participating businesses improve competitiveness while exploring new opportunities in local and international markets.
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Its overall focus remains on helping small businesses use AI and digital technology to support sustainable growth.
