Meta, the parent company of Facebook, Instagram, and WhatsApp, is set to introduce AI-generated bots to enhance user engagement and attract younger audiences. These virtual characters will mimic real users, share AI-generated content, and interact directly with people on the platforms.
Connor Hayes, Meta’s VP of Product for Generative AI, highlighted that these bots are designed to become integral parts of the platforms, with plans for widespread rollout in the coming months. The initiative follows competitors like TikTok and Snapchat, which have successfully integrated AI features to boost engagement.
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Despite its potential, the move has raised concerns about misinformation and the loss of authenticity in content. Experts warn that AI accounts, if unchecked, could be weaponized or flood platforms with low-quality posts. Meta has pledged transparency by labeling AI-generated content, though skepticism remains about its effectiveness in mitigating risks.
Meta envisions these AI tools reshaping social media, making platforms more interactive and appealing, particularly to younger users fascinated by AI innovation.
