British startup Nothing has unveiled its latest Phone (3a) Series, aiming to shake up the smartphone industry with stylish designs and high-end features at an affordable price. The Phone (3a) starts at £329 ($414), featuring customizable Glyph lights, while the premium Phone (3a) Pro, priced at £449, boasts a 50MP triple-lens camera with optical image stabilization.
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Powered by Qualcomm’s Snapdragon 7s Gen 3 processor, the new lineup marks a shift from the previous MediaTek chip. CEO Carl Pei, co-founder of OnePlus, envisions Nothing as a fresh alternative in an industry dominated by Apple and Samsung. The brand has seen impressive growth, with a 557% sales increase in India in 2024, though the Phone (3a) Pro will not be available there.
Despite its sleek design and gaming optimizations like a 4,500 mm² vapor chamber for cooling, analysts believe Nothing must remain aggressively priced to compete in the saturated smartphone market. The company has already sold over 7 million devices and generated $1 billion in revenue, betting on this latest launch to expand its presence.
