Chinese smartphone maker Realme announced on Wednesday that it will be integrated into Oppo as a subbrand. The move aims to streamline operations and reduce costs.
Realme and Oppo share the same parent company, BBK Electronics, a major player in the global consumer electronics market. By combining resources, the two brands hope to strengthen their competitiveness.
Realme, a smartphone maker popular in India, Southeast Asia, Pakistan, and Europe, has rapidly grown in recent years. The brand is known for offering high-quality devices at affordable prices. Oppo, meanwhile, focuses on premium smartphones and innovative camera technologies.
The integration is expected to help the companies optimize production and marketing efforts. It will allow BBK Electronics to leverage shared technology and supply chain networks efficiently.
Realme will continue to operate under its own brand name but will now function as part of Oppo’s organizational structure. The company said this step will benefit both brands and their customers.
Industry analysts note that many smartphone maker consolidations are happening in the market. Companies are seeking ways to reduce costs while maintaining innovation and customer reach.
Realme’s products in Pakistan, Southeast Asia, and Europe will continue to be sold under the Realme brand. However, future models may feature technology and design elements developed jointly with Oppo.
The parent company BBK Electronics has a long history of managing multiple smartphone brands successfully. Its portfolio also includes Vivo, another leading smartphone maker known for camera and design innovations.
This strategic move is part of a broader trend of consolidation in the smartphone industry. By integrating Realme with Oppo, BBK Electronics aims to remain competitive against other global brands like Samsung and Xiaomi.
Consumers can expect the same affordable yet advanced devices from Realme while benefiting from improved technology and efficiency resulting from the integration.
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