Samsung Electronics has once again secured its position as the world’s No. 1 TV brand for the 20th year in a row.
The company confirmed that it has led the global television market since 2006. According to market research firm Omdia, Samsung Electronics held a 29.1% global TV market share in 2025.
This achievement highlights the continued dominance of Samsung Electronics in premium and next-generation television technologies.
The company also strengthened its leadership in high-value segments. It captured a 54.3% share in the premium TV category priced above $2,500. It also maintained a 52.2% share in TVs priced above $1,500.
A company spokesperson said consumers trust Samsung Electronics for long-term quality and innovation. The leadership reflects two decades of consistent development and engineering progress.
Samsung Electronics first reached the top position in 2006 with its design-focused Bordeaux TV. Since then, it has introduced multiple industry-shaping innovations.
In 2009, Samsung Electronics accelerated the shift toward LED TVs. This helped improve energy efficiency and display slimness.
In 2011, it introduced Smart TVs, transforming televisions into connected entertainment systems. This changed how users accessed digital content at home.
In 2015, the Serif TV redefined TV design by focusing on lifestyle integration. In 2017, The Frame created the Art TV category by turning screens into digital art displays.
Samsung Electronics also advanced picture quality with QLED technology in 2017. Later, in 2018, it introduced 8K TVs with ultra-high resolution.
In 2020, Samsung Electronics launched MICRO LED technology. This improved brightness, contrast, and color accuracy in large-screen displays.
The company continues to expand its premium lineup with Neo QLED, OLED, and Mini LED technologies. These innovations aim to deliver better performance across different screen sizes.
Samsung Electronics is also investing in AI-powered TVs. These models adjust picture and sound settings automatically for better user experience.
Industry experts say Samsung Electronics remains a key driver in shaping global TV standards.
The company continues to offer products across multiple price ranges, making advanced display technology more accessible worldwide.
In other news read more about Samsung Introduces AirDrop-Like Feature to Galaxy S26 for Faster File Sharing
With 20 years of leadership, Samsung Electronics continues to strengthen its position in the global television market through innovation and consistent product development.
