Samsung plans to double the production of AI-enabled devices in 2026, aiming to reach 800 million units. The announcement comes amid growing competition in the global consumer tech market.
The initiative was revealed during CES 2026, with co-CEO T. M. Roh overseeing the strategy. Samsung will leverage Google’s Gemini technology to enhance its AI-enabled devices.
So far, Samsung has installed Gemini-powered AI features in around 400 million mobile devices, including smartphones and tablets. This foundation will allow the company to expand AI capabilities across all future products.
Roh stated, “We will apply AI to all products, all functions, and all services as quickly as possible.” This commitment reflects Samsung’s goal to integrate artificial intelligence throughout its flagship product range.
The move strengthens Samsung’s partnership with Google and positions the company to compete more aggressively with Apple, the current global leader in smartphones. Analysts say this expansion could reshape the AI device market.
Consumer awareness of Samsung’s Galaxy AI brand has grown from 30% to 80% in just one year. The rise in popularity suggests users are increasingly adopting generative AI tools for apps, productivity, and entertainment.
Samsung’s plan also responds to pressure from Chinese rivals in smartphones, televisions, and home appliances. By enhancing AI capabilities, the company aims to maintain a competitive edge in multiple sectors.
Industry experts note that doubling the output of AI-enabled devices will not only strengthen Samsung’s market share but also accelerate the mainstream adoption of AI technologies.
The company expects the new AI-powered features to appeal to users seeking smarter, more personalized experiences. Samsung’s investment signals the growing importance of AI in shaping consumer expectations.
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With this ambitious plan, Samsung is poised to solidify its leadership in AI-integrated electronics while pushing competitors to accelerate their own technological innovations.
