STOCKHOLM: Spotify has announced new measures to tackle AI abuse, boost transparency, and encourage fair use of artificial intelligence in music creation.
The Swedish music streaming giant is urging artists and producers to follow a new standard from the Digital Data Exchange (DDEX). This standard allows tracks to carry metadata showing whether they were fully, partly, or not at all created with AI.
Spotify plans to display this metadata across its platform once integration is complete. “We’re now seeing many ways AI is used in the creative process,” said Charlie Hellman, Head of Music at Spotify.
The move comes after growing debate about AI-generated music. In June, a group called The Velvet Sundown went viral with an AI-driven track that reached over three million streams on Spotify.
Currently, disclosure of AI use remains voluntary. More than 15 labels and distributors have already agreed to adopt the DDEX system, but Spotify is not forcing content uploaders to comply yet.
The company stressed that the goal is not to punish artists but to ensure transparency. “We want to support artists who use AI responsibly,” Hellman said.
Spotify also updated its content rules to prohibit unauthorized AI uses. This includes deepfakes or imitations without consent. Such content will be removed from the platform.
Industry experts say these steps could help reduce AI abuse, boost transparency, and protect both creators and audiences. While some artists fear restrictions, Spotify believes transparency will strengthen trust between musicians and listeners.
For now, Spotify notes that fully AI-generated tracks account for only a small fraction of streams. According to Sam Duboff, Head of Music Marketing, “Low-effort, fully AI tracks rarely find an audience.”
By combining labeling standards and stricter rules, Spotify hopes to limit AI abuse, boost transparency, and set an industry-wide precedent.
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