Donald Trump has unveiled a luxury perfume collection called Victory 45-47, named after his 45th presidency and his current campaign to return as the 47th. The limited-edition fragrances, marketed as symbols of “strength and success,” are being sold for $249 a bottle—complete with golden, statue-shaped packaging.
The perfume line, announced via Trump’s platform Truth Social, includes two scent series: Fight Fight Fight and Victory 47, available for both men and women. Fragrance descriptions boast spicy, bold masculine notes and soft florals for women, designed to project power and patriotism.
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However, controversy erupted after a small disclaimer on the official website revealed the products are not made or sold directly by Trump but through a licensed branding deal—raising concerns over transparency in his business model.
Critics, including Democratic lawmakers, slammed the launch for its timing, calling it tone-deaf as health care legislation faces intense debate in Congress. Supporters, on the other hand, praised the release as a smart, patriotic branding move.
