Meta-owned messaging platform WhatsApp is facing growing challenges in India after the government introduced new directives aimed at curbing cyber fraud. The proposed rules could significantly affect how millions of users and small businesses use the app daily.
India’s government has asked app-based communication services to keep user accounts continuously linked to an active SIM card. Under the new framework, WhatsApp accounts must remain tied to the same SIM card used during registration. Authorities say this step will help trace fraud and reduce misuse of digital platforms.
Officials argue that cybercrime has risen sharply across the country. Government data shows online fraud caused losses of more than ₹228 billion in 2024 alone. The new rules are designed to strengthen monitoring and improve accountability in digital communications.
The directives also introduce tighter controls on device usage. Users may be required to log out of the app every six hours. They would then need to relink their account using a QR code. This process would apply across devices, including linked desktops and secondary phones.
Industry experts warn that these measures could disrupt normal usage. WhatsApp is deeply embedded in everyday life in India. It is widely used for personal chats, work communication, and business transactions. Many small traders rely on the app to connect with customers and manage orders.
Small businesses could face major difficulties under the new rules. Many owners use WhatsApp on multiple devices to handle high message volumes. Frequent logouts and SIM restrictions may slow response times and affect customer trust.
Digital rights groups have also raised concerns. They believe the rules could inconvenience genuine users more than fraudsters. India has a large number of shared devices and dual-SIM users. Mandatory SIM linking may exclude some users or complicate access.
The changes may also weaken WhatsApp’s multi-device feature. This feature allows users to access their account on several devices without keeping their phone online. The new requirements could limit this flexibility.
Usage data highlights the platform’s importance. As of November, around 94 percent of WhatsApp’s monthly users in India opened the app daily. This shows how critical the service has become for communication and commerce.
India is WhatsApp’s largest market globally. While user growth has slowed, engagement remains high. Experts say stricter regulations could affect long-term retention and usability.
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The government maintains that public safety and fraud prevention are priorities. However, discussions between authorities, Meta, and industry stakeholders are expected to continue. Any final decision could shape the future of digital communication in India.
