YouTube sets new records in the second quarter of 2025. The platform earned $9.8 billion from advertising, setting a fresh record. This marks a 13% increase compared to the $8.7 billion reported in the same quarter last year.
The figures were shared in Alphabet’s latest earnings report. Alphabet is Google’s parent company. The ad revenue slightly exceeded Wall Street expectations, which had estimated around $9.6 billion.
YouTube’s success reflects its growing influence in the streaming and television advertising space. The platform is now a top choice for viewers using connected TVs. Its shift towards traditional TV ad spending appears to be paying off, as more people move from cable to digital content.
According to Nielsen, YouTube led the TV viewership category for the third consecutive month. The platform accounted for 12.4% of all time spent watching television. This trend shows how YouTube is gaining ground in an area once dominated by traditional broadcasters.
With this growth, YouTube is transforming the way brands approach online platforms. Major advertisers are now investing more in digital ads, drawn by the platform’s large and active user base.
In response, other streaming services are stepping up their efforts. HBO Max and Amazon Prime Video have expanded their ad offerings. They are adding more ad placements to keep up with YouTube’s dominance.
Netflix, long known for its ad-free model, is also changing course. During a recent earnings call, the company revealed its goal to double advertising revenue within the year. While exact numbers were not disclosed, industry experts estimate Netflix’s ad earnings at around $3 billion.
Alphabet’s total revenue for the second quarter also grew by 13%, reaching $96.4 billion. This highlights the tech giant’s strong overall performance.
Analysts see YouTube’s rise as part of a larger shift in global media. As digital platforms continue to grow, the competition for viewers and ad dollars is intensifying. YouTube’s latest numbers suggest it is well ahead in that race.YouTube’s ad surge reflects shifting global trends, much like Saudi Arabia’s bold $5B investment in Syria’s rebuilding. Read how KSA is reshaping regional economics: KSA to Invest $5B in Syria
