Twitter has undergone a major rebranding, with its CEO Elon Musk fulfilling his announced plans to replace the iconic blue bird logo with an ‘X’. The new logo features a white ‘X’ on a black background, representing the latest change since Musk’s acquisition of the social media platform for $44 billion last year.
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Musk’s vision for Twitter as a “super app” similar to China’s WeChat has led to significant transformations under his tenure. The company’s name has changed to X Corp, aligning with his ambitious plans for the platform.
On Sunday, Musk conducted a poll on Twitter, asking users whether they preferred changing the site’s color scheme from blue to black. In response to the feedback, the decision to introduce the new ‘X’ logo was announced, leading to mixed reactions among users, with the hashtag #GoodbyeTwitter trending as a reference to the old logo.
Twitter, with around 200 million daily active users, has faced technical issues and criticism since Musk’s takeover, which resulted in significant staff layoffs. The platform has also introduced charges for previously free services and faced controversies related to content moderation and the return of previously banned right-wing accounts.
Despite challenges and declining advertising revenue, Musk remains committed to reshaping Twitter’s identity and user experience, striving to establish the platform as a multifaceted “X” that caters to various needs and interests.
