China’s cyber regulator on Saturday issued draft rules for public consultation aimed at tightening the supervision of artificial intelligence services. These services simulate human personalities and interact with users emotionally.
The proposed rules reflect Beijing’s effort to manage the fast-growing consumer AI sector. Authorities aim to ensure safety, ethical use, and protection against potential psychological risks.
Under the draft, the rules would apply to AI products that display human-like personality traits, thinking patterns, and communication styles. This includes interactions through text, images, audio, video, or other forms of media.
Service providers would be required to warn users against excessive use. They must also take action if users show signs of addiction. Providers would need to assume responsibility for safety throughout the AI product’s lifecycle. They would also establish systems for algorithm review, data security, and personal information protection.
The draft rules also focus on psychological well-being. Providers would have to assess users’ emotional states and levels of dependence on AI services. If users show extreme emotions or addictive behavior, companies must intervene and take necessary measures.
Content and conduct restrictions are clearly defined. AI services must not generate content that threatens national security, spreads false information, or promotes violence or obscenity. The measures aim to balance innovation with public safety and ethical standards.
Experts say that China issues these draft rules as part of a broader push to regulate AI technologies responsibly. The approach demonstrates the government’s focus on managing both the technical and social impacts of AI.
Public consultation on the draft rules is now open, allowing stakeholders to provide feedback. The finalized regulations are expected to influence how AI services operate in China and could serve as a model for global AI governance.
With these measures, China issues a strong signal that AI development must prioritize safety, ethics, and the well-being of users while supporting technological innovation.
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