LAHORE: The Pakistan Cricket Board (PCB) has finalized the international broadcasting rights for the Pakistan Super League (PSL) 11, excluding media rights for India. The tournament is scheduled to run from March 26 to May 3, with the players’ auction set for February 11.
The one-year global media rights deal was awarded to Walee Technologies, which surpassed the PCB’s reserve price with the highest bid. The agreement marks a 149% increase over the previous rights cycle, reflecting the growing international appeal of the PSL.
Salman Naseer, CEO of PSL, welcomed the outcome, stating the sale underscores the league’s expanding brand value and commercial strength. “We are extremely pleased with the outcome of the international media rights sale, which has delivered a remarkable 149% increase over the last cycle,” Naseer said. He added that the growth validates PSL’s quality, competitiveness, and global fan following.
Walee Technologies expressed enthusiasm about the partnership. CEO Muhammad Ahsan Tahir described the deal as a milestone for Pakistani innovation, saying, “This is a victory for every Pakistani who believes in ‘Made in Pakistan’ technology. This is just the start of our PSL journey.”
Since its launch in 2016, the PSL has consistently grown its commercial value, with expanding media rights, sponsorships, and digital engagement. The PCB remains focused on delivering an enhanced international broadcast experience, ensuring cricket fans worldwide can enjoy the league on multiple platforms.
The PSL’s rising media rights values demonstrate the league’s increasing stature in global T20 cricket, and the PCB aims to continue leveraging international partnerships to expand the league’s reach and visibility.
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Fans and industry experts say the new deal highlights Pakistan’s growing influence in global cricket and reinforces the PSL’s position as a premier sporting brand.
