WhatsApp has started allowing users to reserve usernames before the full launch of its new identity feature later this year. The new system, called WhatsApp’s Username, aims to improve privacy by letting people connect without sharing phone numbers.
The company says WhatsApp’s Username feature will give users more control over their personal information. Instead of exchanging mobile numbers, users will be able to find and message each other through unique usernames.
This change could improve privacy for millions of users worldwide. However, experts have raised concerns about possible misuse.
Security analysts warn that WhatsApp’s Username may create new opportunities for scammers. Fraudsters could reserve fake usernames that look similar to public figures, celebrities, banks, or government institutions. This could lead to impersonation and phishing attacks.
During testing, several usernames linked to famous personalities and organizations were found available. These included names linked to Indian Prime Minister Narendra Modi, actor Shah Rukh Khan, and businessman Mukesh Ambani.
Meta said it has already reserved usernames for public figures, government bodies, and official organizations. The company added that only verified owners will be able to claim protected usernames.
Still, Meta has not explained how it will handle similar-looking names or fake variations. This has become a major concern for regulators.
India, which is WhatsApp’s largest market with over 500 million users, has asked the company to pause the rollout. India’s Ministry of Electronics and Information Technology sent a notice asking for more discussions before the feature goes live.
Officials warned that hiding phone numbers could increase online scams, digital fraud, and fake identity cases. They also asked WhatsApp to explain how it plans to stop misuse.
At the same time, privacy experts say the feature offers clear benefits. It can reduce risks linked to sharing phone numbers, such as SIM-swapping and account takeovers.
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WhatsApp said the feature will remain optional. It will also not create a public username directory. The company plans a gradual rollout and will collect user feedback before expanding WhatsApp’s Username globally later this year.
