Legendary Pakistani folk singer Arif Lohar’s song was spotlighted on FIFA’s official World Cup Instagram page, delighting both football fans and folk music enthusiasts. Lohar’s “Aaj Te Jhoom Lay” was featured in a video celebrating football star Lionel Messi’s birthday, which quickly went viral.
Captioned in Urdu as “Messi ka jadu” (Messi’s Magic), the video’s use of Lohar’s vibrant music gained widespread global attention and appreciation. This feature brought international recognition to Lohar, known for his lively performances and unique style.
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Fans expressed excitement and gratitude on social media, praising FIFA for promoting Pakistani culture and music on a global stage. Many celebrated this as a wonderful way to honor Pakistan’s rich musical heritage while celebrating a beloved football icon.
Featuring Arif Lohar’s music in FIFA’s post delighted his fans and introduced his art to a broader international audience, showcasing music’s power to connect diverse cultures through the universal language of sports.
