The Federal Minister for Industries & Production, Rana Tanveer Hussain, praised Nestlé for its pivotal role in boosting exports across various packaged food categories. Nestlé has significantly expanded its export operations, reaching 26 countries and generating USD 23 million in 2024 alone.
Nestlé has committed to enhancing Pakistan’s economic development with a target of USD 50 million in packaged food exports by 2030. This was announced at the “Limitless Possibilities” event, which celebrated the company’s notable export growth. Rana Tanveer Hussain acknowledged Nestlé’s contributions to Pakistan’s economic recovery, stating that the success of companies like Nestlé is critical to increasing exports and strengthening foreign reserves.
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Nestlé Pakistan’s CEO, Jason Avanceña, celebrated the company’s 35 years in Pakistan, emphasizing its commitment to supporting the national economy. He highlighted Nestlé’s expansion beyond ethnic markets into mainstream retail, including partnerships with major global chains like Costco, Sobeys, and Sainsbury’s. To meet their export goals, Avanceña stressed the need for streamlined regulatory processes and favorable trade agreements.
Claudia Thomas, Chargé d’Affaires at the Swiss Embassy in Pakistan, also congratulated Nestlé for its economic contribution to Pakistan’s growth strategy. Beyond traditional exports, Nestlé has enhanced its market presence through digital marketing and trade activations, ensuring visibility for its products in markets like the US, UK, UAE, Australia, and Afghanistan.
Nestlé Pakistan has made substantial investments in sustainability, with a PKR 2 billion commitment to renewable energy, including solar power and biomass boilers at manufacturing sites. The company also supports local farmers by sourcing over 90% of its raw materials and packaging locally, including milk, wheat, rice, and fresh produce, benefiting Pakistan’s agricultural economy.
With four manufacturing sites, Nestlé Pakistan continues to offer a wide range of nutritious food and beverages, providing 2 billion servings of fortified products in the past year to promote balanced diets and health for all ages.
