A new plush toy known as the Crying horse has become a viral sensation in China ahead of the 2026 Lunar New Year. The soft toy, featuring a sad and frowning face, is quickly gaining popularity across social media platforms. Many users are calling it the latest must-have item for festive celebrations.
The Crying horse was not designed to look sad at first. According to reports, the plush was created by accident. A worker at a shop called Happy Sister in Yiwu mistakenly stitched the horse’s mouth upside down. This small error gave the toy a permanent sorrowful expression.
Shop owner Zhang Huoqing said the product was initially meant to be returned. However, things changed after a photo of the plush appeared online. The image spread quickly and attracted widespread attention. Soon after, customers began placing large orders, turning the mistake into a success.
Zhang explained that the Crying horse connects deeply with young people. She believes its sad expression reflects the emotions of China’s modern workforce. Many young workers relate to stress, pressure, and exhaustion in daily life. The toy’s face appears to mirror those feelings in a gentle and humorous way.
The plush stands about 20 centimeters tall and has a soft texture. Its bright red color carries cultural meaning during the Lunar New Year. Red is traditionally linked with luck and happiness. The toy also features a golden collar and a small bell. These elements symbolize prosperity and good fortune.
On the horse’s chest, a short phrase is embroidered wishing for quick financial success. This detail has added to the toy’s appeal. Buyers see it as both emotional and playful. Many are gifting it to friends and family during the holiday season.
Priced at 25 yuan, the toy is affordable for many consumers. Its low cost has helped boost sales. Retailers report that the Crying horse has already surpassed other plush toys in demand. Some compare its rise to the viral success of other global toy trends in recent years.
Social media in China is filled with photos and memes of the plush. Users pose with it at work, at home, and during celebrations. The toy has become a symbol of shared emotions and quiet humor.
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Experts say the trend shows a growing interest in emotion-based products. Consumers are drawn to items that feel relatable and honest. The Crying horse reflects real-life struggles while remaining lighthearted. As the Lunar New Year approaches, the plush continues to dominate conversations and store shelves.
